Events

photo of two women writing on a whiteboard
Apr
22

Meet Your Customers: An Introduction to Jobs-to-be-Done Copy

Free

Jobs-To-Be-Done (JTBD) is a customer-centered approach that helps identify the “secret sauce” to your customers’  success – their motivation – and anticipated outcomes when performing a job. In this webinar, we will briefly discuss the JTBD theory, needs framework, and the job story format. Donn will demonstrate how to build out a short job story. You’ll have some time for hand-on practice. Finally, he will  describe how JTBD can lead to opportunities for innovation.

At 12:00 PM
DETAILS
Apr
15

Anticipating the Reader’s Response: Straightforward Communication with Kindness

Free

As technical communicators, we have to deliver messages that range anywhere from good news to bad news to persuasive calls-to-action. Our readers are real people, who appreciate a direct voice and clarity, but they also appreciate cordiality. Thus, composing these messages can be challenging, as there's much a writer has to negotiate in a rather limited space. How, then, do we maintain objectivity while building goodwill with our audience?

At 1:00 PM
DETAILS
Dec
01

Podcasting for Fun and/or Profit

Free

In this webinar we’ll use Chaucer and his astrolabe to study the timeless elements of great technical communication. Attendees will view advanced writing and editing skills through an ancient lens and emerge ready to produce concrete, concise, and cutting-edge documentation that’s just right for their audience.

At 1:00 PM
DETAILS

Contact

Society for Technical Communication
11110 Sunset Hills Road | Reston, VA 20195
Email: Info@stc.org
TOP
© 2025 Society for Technical Communication - All Rights Reserved.