Search Engine Optimization and Technical Communication

Speakers

Laura Palmer
Professor and Chair of the Department of Technical Communication and Interactive Design at Kennesaw State University

Start

September 23, 2020 - 1:00 PM

End

September 23, 2020 - 2:00 PM

Search Engine Optimization and Technical Communication

Wednesday, 23 September 2020 – 1:00 PM EDT (GMT-4)

In this webinar, designed for anyone interested in search engine optimization, attendees will learn how to leverage their existing competencies and make meaningful contributions to an organization’s organic SEO or Search Engine Optimization efforts. Good, organic (not paid) SEO can drive traffic to a site due to its attractiveness to the major search algorithms. However, many small to mid-sized businesses have missed opportunities at both a code level and a content level to make their pages more desirable. This webinar will provide an overview of how search engines work, the nature of findability, and will provide a Top 10 best practices for improving web pages for SEO. The webinar will conclude with a brief discussion of how site analytics can be used to measure SEO performance and will describe simple methodologies for tracking iterative improvements. Learn how file names, image names, and more function to attract search engines. Understand the role of content, beyond only keywords, for ranking positively with the search engines. Discover how common free tools can assess your HTML and provide helpful tips for search engine friendly fixes to a website.

Frequently Asked Questions

When do education events take place?

Webinars are held every Wednesday afternoon from 2-3 PM EDT/EST (GMT-4/5).

A majority of online courses are held Tuesdays-Thursdays between 10:00 AM-1:00 PM EDT/EST (GMT-4/5), as to not conflict with webinar times.

When will I receive the GoTo Webinar/GoTo Meeting instructions for an event?

Registered attendees will receive the GoTo Webinar instructions three (3) hours before the webinar begins.

Registered attendees will receive the GoTo Meeting instructions one (1) day before the online course begins.

To participate in a webinar and an online course, you must be able to access GoTo Webinar or GoTo Meeting, STC's online meeting space. Check system requirements for GoTo Webinar and GoTo Meeting prior to joining. GoTo Webinar and GoTo Meeting are a standard web seminar tool (no separate download required) and all you need is a reliable Internet connection and phone line, or a computer with VoIP capabilities.

I registered for an online course, what are my next steps?

Once you register for an online course, you will receive a confirmation receipt that day. A majority of our online courses uses Moodle, STC's course management site, which attendees will receive the login instructions two (2) days before the course begins.

If you cannot access Adobe Connect and/or Moodle (as needed), then you will not be able to successfully complete an online course.

I registered for a webinar, but will be unable to attend. Will a recording be available?

If a registered attendee is unable to attend a webinar that day, they will receive an email with a link to the recording, and an evaluation link along with the PDF of the presentation.

I registered for a webinar and/or an online course, but cannot attend at that time. Will I receive a refund?

If a registered attendee is unable to attend a webinar and/or an online course, the cost is transferable to a future event, but is not refundable. Online registration closes one-two business days before the education event begins.

I want to take a specific course that isn't listed online. Will it be offered in the future?

STC rotates its courses every year as we try to offer the most popular ones within the first half of the year. Online courses are subject to change or are offered more than once per quarter. If a course is not listed, STC will offer it again in the following year.

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