Writing and Preparing Effective Government Proposals
Most people’s first experience with proposal development is harrowing, but it doesn’t have to be. In this webinar, we will dive deep into the fundamentals of responding to US Federal Requests for Proposal (RFPs), building on what you already know as a technical communicator.
Communication Strategy Group’s Stages of Content
Communication Strategy Group’s “Stages of Content” is an easy-to-follow marketing plan that demonstrates how to best reach a potential customer, based upon their stage in the buying process. Awareness, Consideration and Decision are the three stages of the buying process, and this marketing presentation helps identify where your potential customers are, and what content marketing messages will resonate with them best at that given stage.
Search Engine Optimization and Technical Communication
This webinar will provide an overview of how search engines work, the nature of findability, and will provide a Top 10 best practices for improving web pages for SEO.
SME Management: How to Work With Subject Matter Experts
Most people’s first experience with proposal development is harrowing, but it doesn’t have to be. In this webinar, we will dive deep into the fundamentals of responding to US Federal Requests for Proposal (RFPs), building on what you already know as a technical communicator.
Meet Your Customers: An Introduction to Jobs-to-be-Done Copy
Jobs-To-Be-Done (JTBD) is a customer-centered approach that helps identify the “secret sauce” to your customers’ success – their motivation – and anticipated outcomes when performing a job.
In this webinar, we will briefly discuss the JTBD theory, needs framework, and the job story format. Donn will demonstrate how to build out a short job story. You’ll have some time for hand-on practice. Finally, he will describe how JTBD can lead to opportunities for innovation.