It’s hard enough to convert skim/browsing behavior to actual, engaged reading online. Other factors can add another degree of difficulty to make your job even tougher.
When you face the added barrier of users who don’t read well or who have low English proficiency, they come to your content with added reluctance. Combat that reluctance with the live web seminar Reading Patterns for Expert and Lower Literacy Readers: Implications for Content Design, presented by Kathryn Summers on Wednesday, 15 September from 1:00-2:00 PM EDT (GMT-4). Click the link for more information and to register.
Learn about content design strategies from recent eye-tracking research that help convert skimming to reading for both expert and non-expert readers. Understanding how people read and navigate page content can improve your ability to provide usable content that is accessible for those who don’t read well—an audience that can include the 50 percent of U.S. adults who read at the 8th grade level or below, older users, and ESL speakers.
Apply insights from observed reading behaviors to common page layouts. Know when additional user research might be necessary for a particular project. And learn to recognize characteristic reading behaviors for key audiences. Your content design needs to keep both expert and lower literacy readers in mind. Kathryn Summers shows how to do both.