We often hear that it is critical that we speak the language of our executives, focusing on the dollars and cents of the projects that we engage in. Pair that goal with the fact that technical communication is often under-valued in organizations that focus more on R&D and technology. Learn how to plan for and measure against metrics with Vic Passion and the live Web seminar Metrics that Demonstrate the Value of Technical Communication, Wednesday, 12 October from 1:00-2:00 PM EDT (GMT-4).
Before you pitch your exciting new proposal to senior leadership, have you calculated the projected return on investment (ROI)? Do you have a “before” picture so that you can point to a successful ROI after project completion? This webinar introduces the benefits of measuring the return on investment (ROI) for technical communication projects. Through scenarios, participants will plan for ways to measure the ROI of fictional projects.
In taking this webinar, you will learn how to define return on investment (ROI) and metrics, describe the benefits of metrics, and describe Kirkpatricks levels of evaluation. You’ll also learn how to choose the proper metric to use and calculate ROI. Learn how to demonstrate the value of your contributions to senior management and executives with Vic Passion and STC.