NASA has always had a strong brand and a very distinct corporate goal. And let’s face it, going to outer space is just plain cool. So while they’ve had lots of fans (and their share of detractors), it is only since the rise of social media that they have been able to actively and efficiently engage their audience in two-way communication. Learn how they’ve done so with the live Web seminar Beyond Branding: How NASA Uses Social Media to Turn an Audience Into a Community, presented by Brenda Huettner on Tuesday, 10 December, from 10:00-11:00 AM EST (GMT-5).
This webinar explains how NASA uses social media to build communities by encouraging collaboration and reaching out in a myriad of ways. You’ll look at the NASA Social program, the Facebook and Twitter accounts hosted by NASA and its subordinate missions, and finally some of the many success stories where citizens have stepped up to help spread the space message even when NASA was unable to do so.