This talk is not specifically about DITA but covers how to convince management that the money spent on tools is going to be regained quickly and easily. It uses the struggle to introduce DITA as an example of a common problem for tech writers in small or medium-sized organizations. Many writers know exactly which tools they need to greatly improve their productivity, but they have a hard time “selling” those tools to others. Jang Graat presents the webinar Geeks Don’t Sell DITA on Thursday, 3 March, from 4:00-5:00 PM EST (GMT-5).
Graat explains why most arguments for technologically advanced documentation products fail to create any impression on managers who simply do not get it. The webinar also suggests possible routes out of the doldrums and into a brighter future. Whether you are aiming at DITA, a CMS, or any other technological tool, this webinar will help you create convincing arguments. Join STC and Jang Graat to get started.