The following is posted on behalf of the STC Carolina chapter.
Writing to Get Noticed: Practical Tips for Search Engine Optimization (SEO)
On Thursday, 29 April, the STC Carolina Chapter will present a GoToWebinar session from 6:30-8:00 PM EDT (GMT-4) on Search Engine Optimization (SEO).
Today, readers often bypass manuals and online help and run a Google search instead. You have what the customer needs—help for technical questions, knowledge bases, PDFs, videos showing how it’s done, great products to sell—but none of that matters unless people find your stuff … and find it first. That’s what SEO is all about.
SEO copywriting is becoming a necessary skill for technical communicators. Where do you begin?
In this session, Heather Lloyd-Martin, a pioneer of SEO copywriting, offers practical tips that you can use immediately to help your content rise in the rankings. She explains SEO basics for
writers: what SEO is, why SEO is relevant, and how to write copy that people find easily when searching the web.
This webinar is available to STC members for $10 and to nonmembers for $15. You can register online.
Heather Lloyd-Martin
For over 10 years, Heather’s firm, SuccessWorks, has been training corporate in-house SEO copywriters, freelance online writers, and small business owners on how to improve online visibility. Her book, Successful Search Engine Copywriting, is the go-to resource on the subject. Presenting at industry events is one of Heather’s passions, so prepare to be enlightened and inspired. For a sampling of Heather’s tips, visit her SuccessWorks blog.