Guest post by Anne Gentle
For the first time in history, we have social tools and web analytics for our content. If you and your company are in tune with this shift, you want to deliver content in a way that involves your users and opens more collaboration opportunities. But challenges abound. Social media seems overwhelming and a productivity drain. Without knowing how to approach it, social media seems like a hit or miss proposition with large risks. Ideally, you’d like to find your role on the social web and effective placement for your content. In three steps, find the hits and avoid the misses to meet business goals.
- Listen first to analyze first.
- Define your roles.
- Align with business goals using measured and targeted participation.
Anne Gentle takes you through these three steps and so much more with the STC webinar Strategies for the Social Web for Documentation, taking place Wednesday, 4 August. Click the link for more information or to register. Note: This is an advanced session for people who know about blogs, wikis, and the like, but are looking for techniques with social media that match business goals. Even seasoned web pros have learned a thing or two in Anne’s sessions.