November 2019

Content Engineering

with Cruce Saunders

Technical communications experts have a major headstart in the race to build the future. Personalization depends on structured content meeting real-time customer context. Delivering integrated experiences across various native content sets is directly derived from the practice of Content Engineering. Utilizing standard content and semantic structures allows content portability. Not only is the engineering of intelligent content the key to ICX, but it is also the only sustainable way to effectively, efficiently, and productively scale authoring and publishing operations. Learn more about the practice of content engineering from one of the leaders of this emerging field.

Week 1: Live Webinar: Content Engineering: The Cornerstone for Intelligent Customer Experiences
Week 2: White Papers - Content Engineering
Week 3: The Practice, Disciplines, and Real-Life Stories of Content Engineering
Week 4: Panel Discussion with Aaron Bradley, Ann Rockley, Carolyn Swift-Muschott, Lisa Trager, Megan Gilhooly, Tom Johnson, & Ulrike Parson

Technical communications experts have a major headstart in the race to build the future. Personalization depends on structured content meeting real-time customer context. Delivering integrated experiences across various native content sets is directly derived from the practice of Content Engineering. Utilizing standard content and semantic structures allows content portability. Not only is the engineering of intelligent content the key to ICX, but it is also the only sustainable way to effectively, efficiently, and productively scale authoring and publishing operations. Learn more about the practice of content engineering from one of the leaders of this emerging field.

Weekly Content

STC Roundtable Webinar: Content Engineering: The Cornerstone for Intelligent Customer Experiences

Wednesday, 6 November at 1:00 PM ET/ 12 Noon CT/ 11:00 AM MT/ 10:00 AM PT

Technical communications experts have a major headstart in the race to build the future. Personalization depends on structured content meeting real-time customer context. Delivering integrated experiences across various native content sets is directly derived from the practice of Content Engineering. Utilizing standard content and semantic structures allows content portability. Not only is the engineering of intelligent content the key to ICX, but it is also the only sustainable way to effectively, efficiently, and productively scale authoring and publishing operations. Learn more about the practice of content engineering from one of the leaders of this emerging field.

Whitepapers

Read these two white papers exploring the application of content engineering and how it fits into a larger ecosystem within an organization. The first, [A] Guide to Mastering the Master Content Model, examines the framework and structural backbone of content intelligence enabled by utilizing the content engineering discipline of content modeling. The second, [A] Guide to the Content Services Organization, walks through creating a new organizational model that supports content intelligence by incorporating Content Strategy, Content Engineering, and Content Operations practices within an overall Content Services Organization (CSO).

Panel Discussion: The Practice, Disciplines, and Real-Life Stories of Content Engineering

Date/Time: Wednesday, 19 November at 1:00 PM ET/ 12 Noon CT/ 11:00 AM MT/ 10:00 AM PT

Panelists:

Aaron Bradley

Joe Gollner

Ulrike Parson

Ann Rockley

Carolyn Swift-Muschott

Discuss the role of content engineering with leaders and practitioners within the industry, who share their stories and experience. Learn how content engineering practices are run within organizations, some of the disciplines involved, and how to begin strengthening internal teams to deliver the next-generation of Intelligent Customer Experiences.

Technical communicators interested in content engineering should start by reviewing this month’s STC Intercom Magazine, which features articles from:

  • Aaron Bradley
  • Ann Rockley
  • Carolyn Swift-Muschott
  • Lisa Trager
  • Megan Gilhooly
  • Tom Johnson
  • Ulrike Parson

Learn a systematic approach to content intelligence, with training from [A] – simplea.com. [A] offers an eLearning platform, the [A]cademy, as well as workshops and facilitated company training events. Advocate for skill development around content engineering to start and grow internal practices. Incorporating a content engineering practice and mindset of content portability will begin to improve digital process and publishing systems.

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Curator Bio:

Cruce Saunders

Cruce Saunders is the founder and principal at [A], the content intelligence service (simplea.com), and author of Content Engineering for a Multi-Channel World. Cruce and the [A] team work with the largest and most complex enterprise content publishers on Earth crafting the next generation of the content supply chains and publishing architecture that powers personalized customer experiences. He regularly speaks on omnichannel customer experience, content intelligence, AI, chatbots, personalization, content structural and semantic standards, and intelligence transformation. He also hosts a podcast, Towards a Smarter World, where he connects with leaders impacting global intelligence. Follow him on Twitter at @mrcruce.