Technical communications experts have a major headstart in the race to build the future. Personalization depends on structured content meeting real-time customer context. Delivering integrated experiences across various native content sets is directly derived from the practice of Content Engineering. Utilizing standard content and semantic structures allows content portability. Not only is the engineering of intelligent content the key to ICX, but it is also the only sustainable way to effectively, efficiently, and productively scale authoring and publishing operations. Learn more about the practice of content engineering from one of the leaders of this emerging field.
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Cruce Saunders is the founder and principal at [A], the content intelligence service (simplea.com), and author of Content Engineering for a Multi-Channel World. Cruce and the [A] team work with the largest and most complex enterprise content publishers on Earth crafting the next generation of the content supply chains and publishing architecture that powers personalized customer experiences. He regularly speaks on omnichannel customer experience, content intelligence, AI, chatbots, personalization, content structural and semantic standards, and intelligence transformation. He also hosts a podcast, Towards a Smarter World, where he connects with leaders impacting global intelligence. Follow him on Twitter at @mrcruce.