Does the content we make, make a difference? We all face that question, in one form or another, sooner or later. The good news is we can answer that question faster, easier, and with more confidence now than ever before. The catch? Measuring content requires time and effort up front to set up a system—a system called content intelligence. This curated series will help you start and use such a system to measure your content’s impact to inform content decisions and to show its value.
STC Roundtable Course- Moodle Instructions
To access the course content, you will need to create a Moodle account, STC’s course management site.
- Go to http://edu.stc.org. At the top right-hand side, click the Login button, and create a new account under “Is this your first time here?” (If you’ve already created an account on Moodle, just log in as normal).
- Fill in the form, then “Create my new account.” Moodle will send a confirmation email (from firstname.lastname@example.org) to the email address you provided (it may be sent to your spam folder).
*If you do not receive this notification, please email email@example.com.
- Confirm your account through the verification email and you will be returned to the Moodle site.
- Click “Courses.”
- Select your course STC August Roundtable: Planning Content Intelligence Course (short ID: STC August Roundtable Course)
- Click “Enroll Me” to complete. You are now enrolled in the course.
A content expert and Star Wars fan, Colleen Jones is the author of The Content Advantage and founder of Content Science, a content strategy and intelligence firm where she has advised or trained hundreds of the world's leading organizations to become Jedi Masters of digital content. She also is the former head of content at Mailchimp, the small business marketing platform recognized by Inc. as 2017 Company of the Year.
Colleen has earned recognition as one of the Top 50 Most Influential Women in Content Marketing by a TopRank study, a Content Change Agent by Society of Technical Communication's Intercom Magazine, and one of the Top 50 Most Influential Content Strategists by multiple organizations. Colleen is a member of Mensa and an active supporter of women in technology. Colleen speaks at conferences and corporate events around the world, from San Francisco to Sydney.