TechComm and Search Engine Optimization: A Powerful and Cost-Reducing Combination



November 4, 2015 - 2:00 PM


November 4, 2015 - 3:00 PM

Are you tasked to communicate about technical or specialized topics that require in-depth knowledge and expertise? Does the content that you create need to be found on Google and other search engines? And are you potentially also involved in drafting content for your company’s social media platforms? If you answered yes to at least one of these questions, then this webinar is for you.

Frequently, technical communicators are the backbone of a company’s content marketing strategy. They draft content that helps sell products or services, reduces the number of costly inbound calls to a helpline (because the customer either can’t find the needed information online or the content is too difficult to understand), strengthens customer loyalty because the company gets the client and speaks their language; the list goes on.

Yet, an astonishing amount of content being created every day is not optimized for online search, simply because search engine optimization (SEO) is still a blurry concept for many companies around the globe. In this hour-long webinar, you’ll be introduced to Chris Raulf’s “Five Pillars of SEO” methodology that will help you start to infuse SEO into your technical communication efforts.

Chris will cover:

  • An introduction to SEO and how it relates to technical communication
  • How to choose the right keywords for your content
  • The importance of optimizing your content’s meta tags… and how to do it
  • Tools and technologies to support and quantify the success of your strategy



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The Society for Technical Communication advances technical communication as the discipline of transforming complex information into usable content for products, processes, and services.