Did you read Ben Hardesty’s article, “Writing to Persuade: Why Technical Communicators Can Move Into Marketing Writing,” in the September/October Intercom? If not (or if you want to reread it), it’s available online at the Intercom site (don’t forget that you must be logged in to view the PDFs).
A brief description of the article: “Hardesty discusses why technical communicators may be ideally suited to pursue a career in marketing writing based on their current skills and job function. The article includes a sidebar titled, ‘What Marketing Writing Looks Like.'”
Do you have any questions about his topic, research, or conclusions? Now’s your chance to ask them! As seen the last two Wednesdays with Saul Carliner here on STC’s Notebook, we’re bringing in authors of Intercom articles for Q&A sessions with our readers. Ben is the latest author to grace our metaphorical pages.
Here’s how it works: Email me your questions for Ben by Monday morning, 9 November. I’ll forward them to him and he’ll send me his answers, which I’ll post Wednesday afternoon, 11 November. Then going forward, we’ll have a new Q&A on another Intercom article every other Wednesday. So if you have any questions send them my way, and we’ll present the responses next week!