The May issue of Intercom, with a theme of mobile communication, is now online. Below is a copy of the note from editor Liz Pohland for this issue. Remember, Intercom Online now has commenting available, so please ask questions, start a discussion, and give your thoughts.
Visual communication, in practice and research, is being increasingly recognized as an important part of the communication process. Because of my background as a graphic designer, I am always pleased when articles in Intercom are devoted to color theory and/or visual communication techniques, and I also know very well how effectively color can contribute to almost any information source. For example, color is extremely effective in marketing, brand identity, increasing memory, engaging and increasing participation, and informing users.
This issue is no exception. Alan Porter’s examples of color use in “Communicating with Color” are especially vivid for me—such as the wireless router documentation and the Lego instructions. I, too, have often marveled at really well-done instructions, documentation, and marketing, such as Apple’s colorful iMacs or Heinz’s green ketchup. Porter provides us with many suggestions on how to make wise color choices.
I’ve also been in the situation Daniel Maddux describes in his article, “Writers vs. Illustrators: The Battle of the Century?”—having to compromise with an illustrator on what the text is communicating. He offers writers tips for working with illustrators, especially by starting a project with a common understanding and goals, keeping usability in mind, and valuing the illustrator’s work.
From an academic standpoint, Monica Wesley provides us with a new way to teach visual communication. In her article, “Blogging as a Multiliteracy Approach to Teaching Visual Communication,” she describes a case study within her classroom of students using blogs to “critically analyze and express their views on design.” Because blogging was a social technology students picked up quickly, they were able to focus on analyzing and critiquing designs, as well as rationalizing their own designs choices.
In “Product Data Sustainment with Semantic Web Technologies,” Karl Darr explains how semantic Web technologies can provide richer, more immersive experiences for consumers. His expertise in this area provides a helpful comparison of the available options.
I hope you enjoy this issue of Intercom as much as I have. Have an idea for an article? Email me!