No matter what your role is on any given project, you can help make usability, and specifically user research, a priority. Find out how with the live Web seminar Making Usability a Priority: Advocating for the Value User Research, presented by Cory Lebson on Tuesday, 23 October, from 10:00-11:00 AM EDT (GMT-4).
The project manager or management team generally has some kind of technology-management background, but often without extensive experience in usability. This lack of knowledge about usability isn’t inherently a problem. However, a lack of knowledge about the value of usability research can bring about some reluctance. Based on Cory’s experiences and lessons learned, this presentation is a “cheat sheet” of things the project manager or management team should be considering when planning and incorporating user research into projects. If you hear any of the counterpoints to usability that are discussed in this presentation, you will know how to respond to support important user experience research.