The road ahead for STC will bring many exciting changes as Project Phoenix progresses. During September and October, STC surveyed tech comm representatives about the Society’s brand perception and then sent out a survey to all members to gain insight into the current product and service portfolio.
Leaders Webinar and Surveys
The Society hosted a live community leaders Web seminar event in October to fuel collaboration, generate implementable ideas, and drive innovation around the products and services that are offered to members today and into the foreseeable future. Through the surveys and the direct interaction with community leaders, including chapter and SIG leaders, members of the senior advisory council, and the STC Board, the project team gained crucial insights that will focus the Society’s efforts on the products and services that members value most.
Focus Groups
Throughout October, the Society conducted a series of focus groups designed to refine the Society’s brand identity and designs for the next-generation STC.org website, publication sites, and professional social network. The focus groups included a diverse group of selected members, former members, nonmembers, chapter and SIG leaders, members of the senior advisory council, and the Board.
In November, the Project Phoenix team will take the information gathered and develop design concepts and the architecture for the new website.
Live Webcast
In December, the Society will hold a live webcast to preview the new brand identity and the designs for the next-generation STC.org website and publication sites. Members will have access to utilize the updated and highly upgraded websites for STC.org, Intercom, and Technical Communication for a week after the preview and provide feedback using integrated tools that collect information on user experience.
Launch of New Website and Global Marketing Initiative
In January, STC will launch new versions of STC.org, Intercom, and Technical Communication that will deliver unmatched user experiences for members. The specific products and services that will be integrated into the new website will be based almost entirely on member feedback and input. Following the launch of STC.org and the publication sites, the Society will kick off a global marketing initiative designed to grow membership significantly during 2011.
To keep up to date on Project Phoenix, the results of surveys and studies, and what’s next, visit www.stc.org/phoenix.
