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2011 Preconference Program

The 2011 Summit will include preconference workshops and tutorials, as well as certificate sessions; all require separate registration and fees. The preconference schedule will take place on 14 May and 15 May; dates and times will be posted to http://summit.stc.org.

The preconference workshops are $250 for members and $500 for nonmembers, while the certificate courses include conference registration and cost $1,395 for members and $1,895 for nonmembers. Registration for the certificate courses (not including conference registration) is $695 and $1,195, respectively. Visit http://summit.stc.org for further details and to register. Currently scheduled are:

Preconference Certificate Sessions

All four certificate sessions are two-day sessions, scheduled for 14–15 May. Session instructors will also recommend regular conference sessions to complement the certificate sessions.

Ann Rockley | Content Management in a Nutshell

Content Management in a Nutshell introduces the concepts, strategies, guidelines, processes, and technological options required for a successful content management implementation. This certificate course helps content managers and authors understand how to meet the increasing demands of creating, managing, and distributing content through a content management strategy.

Phylise Banner | Instructional Design for e-Learning

Effective e-learning is dependent on the design and facilitation of the learning experience. Learning theories and instructional design best practices must be understood and applied in order to develop an approach to creating environments that leverage multiple instructional strategies.

This certificate program will cover a combination of theory and problem-based approaches to instructional design for e-learning. Participants will have the opportunity to learn and apply instructional concepts, principles, and strategies to the design and development of a collaborative instructional project.

Saul Carliner | Technical Communication Manager

Effectively managing a technical communication group involves a unique set of skills: clearly communicating expectations regarding a job, effectively evaluating performance, establishing a vision for your group, making a business case for proposed projects, and selling the services of your group. This certificate program helps you develop these skills.

Leah Guren | Technical Communication 201

This is a more advanced course that moves beyond the basic theory in TechComm 101. The focus is on soft skills, such as estimating and managing technical communication projects and working with SMEs; and technical skills, such as advanced editing, professional tool concepts, and Help Authoring concepts. Participants must have successfully completed TechComm 101 or have at least three years of experience as a prerequisite for this course.

Preconference Workshops and Tutorials

Rahel Anne Bailie | Beginner's Guide to Content Strategy

Content strategy is the current buzz, but how exactly to get one going is a different story. Content strategy in design agencies is very different from strategies for business-critical content that includes documentation, training, and user assistance. Learn how to implement a content strategy for technical content.

Richard Hamilton | Build a Print Revenue Stream Using Print-on-Demand Publishing

Despite the rise in electronic documentation, many customers prefer printed documentation and will pay for it. This workshop describes how to publish your information using Print-on-Demand publishing, with hands-off distribution, no inventory, and a low cost of entry. If you want to build a new revenue stream, this session shows you how.

Brenda Huettner and Jack Molisani | Career Tactics and Negotiation Skills for Technical Communicators

Tom Johnson | Introduction to WordPress and Blogging

WordPress provides a perfect platform for publishing content online, but despite the usability of WordPress, there's a lot to learn about getting set up, changing your design, and adding more functionality. Additionally, to be successful online, you need to be familiar with blogging concepts, such as SEO, brand, and transparency.

Keep your eye on http://summit.stc.org for more scheduled sessions, full details on dates and times, and more.