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Technical Communication Summit Session Descriptions

STC presents the preliminary listing of sessions for the 2012 Summit, being held 20–23 May in Rosemont, Illinois. The listing includes session titles, speakers, and descriptions. This list will be updated online (see http://summit.stc.org) as more sessions and speakers are added to the conference. Conference education sessions below are included with your registration.

There are 10 tracks offered, organized to best suit your needs. Below are the sessions by track and alphabetized by session title within each track. A future issue of Intercom will have the preliminary program schedule by date and time.

Project Showcase Session

The Project Showcase sessions will include presenters at tables to share their projects with groups of attendees as they walk from table to table. These small groups and discussions will allow technical communicators to share their experiences and discuss various ways to approach projects and solve the related issues. We bring the Project Showcase back for a second year and are excited to invite you to be a part of it again. Currently scheduled are:

  • Jen O’Brien, Improving Large-Scale Retailer’s Intranet Via a Content Audit
  • Rebecca Williams, SharePoint Documentation Repository
  • Bernard Aschwanden, Technical Communication Non-Computing Worlds
  • Rachel Houghton, A Tool Conversion from the Trenches
  • Janet Eldred and Emily Dotson, 21st-Century Communication Studio for a College of Engineering
  • Helen Staveley and Taryn Light, What to Do With a Useless 5K-Page Document

Lightning Talks

The popular Lightning Talks return to the Summit as well. These talks are five-minute presentations on topics of interest to technical communicators. Each speaker may use 20 slides, displayed for 15 seconds per slide. Timing is strictly enforced. Expect presentations that are insightful, thought-provoking, humorous, and possibly controversial. Expect to see oratory skills tested, and expect to have fun, too. Currently scheduled are:

  • Alan Houser, Beyond the Gutenberg Parenthesis
  • Ray Gallon, Communication, Culture, Technology
  • David Dick, Enhance Your Writing by Critical Reading
  • Alisan Atvur, How Socrates Would Direct Technical Innovations
  • Larry Kunz, Making Your Content Less Flabby
  • Robert Armstrong, My Dog Is Smarter Than Me
  • Bill Swallow, MySTC: Present Case, Future Considerations
  • Ben Woelk, Shockproofing Your Use of Social Media 2012
  • Tammy Rice-Bailey, Virtual Teams, Real Meetings: How We Compensate
  • Scott Abel, What? Another XML Schema?
  • David Caruso, Where Did That Idea Come From?
  • Richard Hamilton, Wikis and Structure: Perfect Together

Progressions

Progressions are round-table discussions on a general topic, with multiple presenters per session. Attendees can join any presenter during the progression and will be able to switch tables to hear multiple presentations.

Contracting and Consulting Progression

Speakers will present and lead discussions about contracting, consulting, and business management topics. These topics include Virtual Partnerships, Mythbusting: Why the Engineer Shouldn’t Just Write It, and Working Successfully as a Consultant.

Education Progression

Speakers will present and lead discussions about instructional design and academic topics, such as Tutorial Pacing, eLearning Audio Simplified, and Practitioner-Student Interaction.

Management Progression

Speakers will present and lead discussions about people and project management topics. This session is intended for anyone in a management role or who aspires to do so. These topics include Using Meta-Communication, Project Management and Personality Types, Mentoring 101, Gaining Corporate Support, and Innovate to Motivate.

Professional Development Progression

Speakers will present and lead discussions about topics to help you further your career. Some of these are topics are also referred to as soft skills and include driving change, getting information, keeping your job on track, and managing your presence.

Usability, User Experience, and AccessAbility Progression

Speakers will present and lead discussions about usability and user experience, and how these areas relate to technical communication. Topics will also include how to deliver accessible content and the related considerations.

Writing and Editing Progression

Speakers will present and lead discussions about creating and refining information through the development of workflow. Topics include checklists for editing, writing for global audiences, content reuse, MarComm, and style guides.

Track: Content Delivery

Scott Prentice, Creating ePubs: What’s the Best Tool for Me?

So you’ve decided that making your documentation available as ePub files is the way to go. But with so many tools available, how do you decide which is best?

Michael Priestly, DITA Overview & Case Studies

From simple authoring to complex reuse and conditional publishing, DITA provides a standard for industry best practices implemented in a broad range of tools. This session will introduce you to the basic capabilities of DITA, and show how they scale to enterprise-level content challenges, including a preview of IBM’s latest uses of DITA.

Jean-Luc Mazet, Migrating Content: How to Tackle the XML-L10N Beast

Learn how to guide your team into XML and CMS and how to transition from a legacy system into a state-of-the-art content development and publishing system. You can let the languages get in the way or tame the XML-L10N beast by using tried and true methods and best practices to make this migration smoother.

Leigh White and Mollye Barrett, No Drama: Selecting the Right CMS for You

Make selecting a CMS a decision without emotion and without vendor hype. Develop a set of requirements, narrow the field of candidates, organize a proof of concept and evaluate all the results to select a CMS that best fits your team.

Neale Morison, Open Source Automated Documentation in a Development Environment

This presentation discusses free, portable tools and techniques for automating documentation in hardware or software development environments.

Liz Pohland, Publishing in a New Media Landscape

This talk will provide an overview of the biggest challenges publishers face as they determine the impact of digital content and technologies (eBooks, mobile, iPads, etc.) and strategize for adapting to that impact—evolving into profitable, integrated, and collaborative media publications.

Richard Hamilton, Why Not DocBook?

With all the hype about DITA, DocBook sometimes gets forgotten. However, it is still alive, well, and a great choice for many applications, including some that DITA is known for. This talk will make the case for DocBook.

Track: Content Development

Patricia Boswell, Analytics for Web-Based User Docs

Last year Patricia talked about analytics for our docs. This year, the talk is about analytics for your docs. Four new features make analytics the must-have tool for documenters: In-Page Analytics, Content Grouping, Flow Visualization, and SEO Optimization. Advanced Segments, a great way to get your own insights into your users, will also be covered.

Karen Murri, Body Work: Rebuilding Documentation Car Wrecks

When handed a documentation wreck, can you make it run? Rebuilding poorly written content is both art and skill. Learn to salvage useful content out of mangled heaps of text.

Neil Perlin, Developing for the Unknown

Today, we create content for output as online help and PDF. But what about tomorrow? Because we don’t know, it’s increasingly important to create content that’s technically clean, consistent, and maintainable, or future-proofed. That requires the correct design philosophy and the correct use of control mechanisms—the subject of this presentation.

Lisa Adair, Pat Moell, Rebekka Andersen, and Linda Oestreich, Editing Evaluation Workshop

This session offers a 25-minute, one-on-one discussion with an experienced editor who will evaluate your editing of a short document or section of a document. In addition, a written evaluation will be provided.

Nicky Bleiel, Five+ Ways to Add Interactivity to Online Help

Content is king, but adding a measured dose of interactivity to your online Help will increase readability and usability, as well as make it more compelling. This session will demonstrate a number of simple ways to improve your Help, even if you are single sourcing.

Val Swisher, Global-Ready Content NOW!

We all know that translation costs can quickly get out of control. Thankfully, Val Swisher from Content Rules is here to present eight simple rules you can apply to tame your content and make it cheaper, better, and faster to translate. This fast-moving session is based on Val’s experience working with global 50 technology companies.

Cheryl Landes, et al., Index Evaluation Workshop

This session offers a 25-minute, one-on-one discussion with an experienced indexer who will evaluate an index you have created or are currently creating. Indexes are submitted to the coordinator two weeks in advance of the Summit so that the assigned evaluator has ample time to prepare comments.

Sally Spahn, Connie Kiernan, and Linda Mikkelsen, Information Product Evaluation Workshop

Advance sign-up required to receive a 30-minute analysis of your information product by an expert. Your product will be evaluated for organization, style, layout, and use of graphics. Bring your product and supply your own laptop if your information product is in an online format.

Pat Moell, Linda Oestreich, Michelle Corbin, Mary Jo David, Jenifer Servais, and Carol Lamarche, Panel Discussion: Why Technical Editors Are Still Relevant

In the Internet age, customers won’t wait for content. Is there room for editors in a world of good enough documentation? How is the role of the editor evolving?

Kai Weber, Pattern Recognition for Technical Communicators

Pattern recognition is an essential mental strategy for acquiring and disseminating knowledge, though most of us are not aware of it. When applied consciously, technical communicators can employ pattern recognition processes to develop effective documentation more efficiently and help readers orient themselves.

Bruce Poropat, Plain Language for the Technical Writer

Many government agencies, companies, and institutions face mandates to present content such as regulations, specifications, and instructions in plain language. This presentation explains what that means, and what’s in it for technical writers.

Geri Rebstock, Reactive Writing Techniques for Retaining and Rewarding Users

Much of the content currently available to our users is produced by user communities, bloggers, and support professionals reacting to specific, urgent problems. Compare those writers’ reactive approach with the preemptive, comprehensive approach professional technical writers take, and learn techniques for merging the two approaches to improve your users’ experience.

Halcyon Lawrence, Speech Intelligibility: Purpose and Scope in Technical Communication

The presentation provides an introduction to speech intelligibility and makes the argument that technical communicators are in a position to provide guidance in the design of audio interactions in technological environments.

Lisa Pietrangeli, Translation Technology: MT, TM, and Translation Reuse

This presentation will explore the differences between Machine Translation (MT), Translation Memory (TM), and Tech Comm industry tools that effectively support translation reuse. We’ll discuss how these tools work, how translation companies use them, how translators use them, and how they impact the quality, cost, and timing of your translation projects. Through case studies and examples, you will also learn how to assess which types of tools will best support your translation efforts.

Track: Content Strategy and Design

Karen McGrane, Adapting Ourselves to Adaptive Content

Why do we waste time and money creating and recreating content instead of planning for content reuse? Why are we still letting content authors plan where their content will “live” on a Web page? What worked for the desktop Web simply won’t work for mobile. As our design and development processes evolve, our content workflow has to keep up. Karen will talk about how we have to adapt to creating more flexible content.

Neil Perlin, Beyond the Bleeding Edge

As technical communication becomes increasingly technical, and as the pace of change accelerates, it’s important for technical communicators to stay informed about new technologies, tools, and trends. That’s the job of Beyond the Bleeding Edge, a session that provides an early warning system for STC members.

Ann Rockley and Charles Cooper, Content Strategy for Reaching Customers Anywhere

Today’s customers want content anywhere, anytime, and on any device. Designing for multiple devices means designing responsive content, content that adapts to the device and the customer’s needs. This session provides an understanding of the multi-device world and provides guidelines on developing a responsive content strategy.

Rahel Anne Bailie, Content Strategy: Changing the Face of a City

How does a team of content strategists rework a 60,000-page municipal website to bring it down to a fraction of the size while increasing its effectiveness? A panel discusses the framework for the project, and the processes and tensions that drove the project to a successful launch.

Pamela Kostur, Content Tactics: Putting Your Strategy into Action

Your strategy is your plan. Your tactics are how you implement that plan. This session shows you how to implement your content strategy, taking it beyond planning and into action with effective tactics. Learn how to use content tactics to ensure that your content strategy delivers as promised.

Todd Zaki Warfel, Design Through Progressive Prototyping

Todd will show how prototyping with HTML5, CSS3, and jQuery is easier than you think. Whether you’re an HTML novice or a presentation-layer pro, you’ll learn a number of practical tips and techniques for prototyping with HTML5, CSS3, and jQuery. You’ll walk away with a number of techniques that will help.

Rob Hanna, Exploring the Information Ecosystem

Take a journey into the information ecosystem where you will discover how structured information lives within your organization. Content is all around you—in places you may least expect. It exhibits predictable properties and behaviors that will help you capture and classify information for better management of your content.

Andrea Ames, Improving the User Experience by Applying Progressive Information Disclosure

You know there is more to technical communication than developing traditional deliverables, that the experience need not be discontinuous or redundant, and that you can positively impact product experiences through content. How? Through progressive information disclosure. Learn how to improve users’ experiences using this information architecture and design technique.

Joe Gollner, Intelligent Content Strategies

This session will introduce the basic principles behind intelligent content and explain how it can be used to dramatically improve business processes. An array of case studies will be used to illustrate how intelligent content is designed, created, managed, and leveraged.

Colleen Jones, Make Your Content Matter

Learn how doing content differently will bring you different results. See how a health, a travel, and a finance organization tried a new approach to their content and will never go back to the old one. A health company changed its content from a sales problem into a sales asset. A hotel company transformed editorial content into a mobile touchpoint. A financial company stopped presenting products as a features list and started explaining their value. Learn more about the results of these new approaches—and what had to change behind the scenes along the way. Get inspiration and advice to make your content matter!

Joe Welinske, Mobile App Design—The Language of Tiny and Touch

The rapidly increasing popularity of smartphones and tablets has even corporate enterprise applications developers scrambling to go mobile. We can definitely play a role in the creation of effective mobile apps through our knowledge of language. Key areas of involvement include working with user interface text and embracing the new mobile vocabulary.

Ami Spencer, Putting the Sexy Back in Tech Comm

Tech comm has a reputation for being dull and boring. After all, how could a user guide possibly be cool and sexy? But it can. We just have to know how to present necessary information in a way that readers will find not only useful but also attractive.

Leigh White, Taxonomy: Do I Need One?

A solid taxonomy can be the key to optimizing your content for search, indexing, and gap analysis. It can be your roadmap for the future. Learn what a taxonomy is, how it can benefit you, and how to start developing one.

Scott Abel, Turning Technical Documentation into Profit

By thinking differently about technical documentation, retailers can become leaders in their market. In this session, Scott will explore how one retailer became a publisher of online repair manuals designed to teach “do-it-yourselfers” how to fix things, while selling them the goods they need to do the job. Sales are driven completely by visually engaging, standardized instructional content delivered to the Web, to smartphones, and to mobile devices. Return on investment was no longer a wild guess, directly tied to pieces of content. The strategy is so successful that other retailers of products that require assembly, sometimes break, or need occasional maintenance are clamoring to replicate it.

Russ Unger and Todd Zaki Warfel, Wireframing 101: From Ideas to Communication

Get a look at the design processes that are practiced by two different designers. One produces static content in detailed wireframes with annotations and the other utilizes functional prototypes to convey meaning to their clients. Learn how to prepare your content for review. Regardless of your end result, the core components for creation will be covered by the two designers. Get started on the basics of wireframing and go from there.

Track: Education and Training

Lucille Mazo, Correlation Between Educators’ Communication and Learning Styles

How do educators apply their communication and learning styles when engaged in the three stages of a lesson: development, delivery, debriefing? Learn how information regarding the correlations between these two styles can be used to guide educators in developing successful and creative lesson plans and lessons.

Katrina Pigusch, Patty Murdock, Sarah Wakefield, and Nicole Dyles, Developing Engaging (and Effective!) Technical Training

Often, technical training consists of pure PowerPoint prison. Research indicates this environment is not an effective method to promote learning. Rather, training becomes more successful when instruction includes a variety of methods, including group discussion and interactive exercises. This session provides strategies to develop effective technical training.

James Conklin and George Hayhoe, Making Sense of It All: Analyzing Qualitative Data

This workshop examines the types of data produced in qualitative research and explores a technique for analyzing and interpreting qualitative results. Includes extended workshop activity.

Sharon Jendrisak and Jennifer Beaujon, Technical Writing Meets Instructional Design

This presentation will talk about how technical writing and instructional design are not as different as they appear to be, and attendees will hear about a company that understands how a person can perform both functions effectively. We will also talk about how to transition between technical writing and instructional design.

Jackie Damrau, Karen Baranich, and Jamye Sagan, Training Evaluation Workshop

In this workshop, participants can pre-submit course materials for evaluation by one of our expert instructional designers. Each participant will receive both written and verbal comments on their materials. Comments cover all aspects of instructional design and are aimed to provide strengths and opportunities for improvement.

Track: People, Project, and Business Management

Greg Parikh, Adapt, Innovate, Expand—How to Stay Relevant

Technical publications group have sometimes suffered from a lack of respect. This has often led to a company’s decision makers targeting such groups for downsizing or budget cuts. This session will use real-life examples from a group that has dramatically changed how it is perceived within its company.

Elizabeth Reese, Collaboration in Decentralized Culture: Developing a Single Voice for Microsoft

After seven years, Microsoft is releasing a new version of the Microsoft Manual of Style. Join the managing editor of this project to learn how a virtual team collaborates across business groups to determine and drive corporate-wide standards, track emerging language trends, get stakeholder buy-in, and publish an industry-standard resource.

Gavin Austin, How Writers Can Thrive in Agile Software Development

Many writers are trying to figure out how to meet deadlines, write quality documentation, and stay sane as their software companies switch from the traditional “waterfall” method of development to the popular Agile methodology. Learn strategies and best practices to help you thrive as a writer in an Agile environment.

Ruth Thaler-Carter and Judith Shenouda, Launching Your Tech Communication Business—Both Sides Now

As employers have to do more with less money and fewer people, the opportunities increase for technical communicators who yearn to escape the corporate environment and launch their own businesses. Find out what it takes to launch a successful tech communication business or a one-person venture.

Teresa Stover, Learning Lessons from a Completed Communications Project

Now that your technical communication project has launched, you need to conduct a project review. Learn how to conduct a positive, non-threatening lessons-learned or post mortem meeting with your team. Understand the elements of an effective lessons-learned report that can be used to improve future technical communication projects.

Liz Gardipee and Kathleen Ruggeri, Project Tracking and Metrics Using SharePoint

The speakers explain how, by recording more than 40 pieces of metadata for every project, Rockwell Automation created a unique system in SharePoint that allows them to monitor technical communication projects using a variety of views.

Leah Guren, Tales of Terror: Avoiding Project Disasters

New to the field or tackling a new challenge? Learn to avoid these classic blunders (based on true project disasters).

Bindu Nayar and Aisoorya Vijayakumar, WoW (Wonders of Wideband Delphi)

The WoW (Wonders of Wideband Delphi) session is all about getting acquainted with the Wideband Delphi method of effort estimation and using it to generate effort estimates, ultimately leading to better control over the execution of any documentation project.

Track: Professional Development

Jenna Moore, Building Your Professional Network—Beyond the Social Media Maze

Learn how to create and maintain your professional network by building on your current contacts, meeting new contacts, helping others, and increasing your exposure.

Ben Woelk and Hannah Morgan, Bulletproofing Your Career Online

What are the 10 key steps to building and securing your online reputation? A security professional and a career sherpa provide their perspectives on how to create an online presence that enhances and promotes your career safely and effectively.

Barrie Byron and Ann Grove, Communication Culture: Resolving Conflict and Leveraging Feedback

Resolving conflict and responding to feedback are core professional survival skills. In our current economy, our ability to master soft skills can be more important than mastery in technical communication and project management skills. Participate in scenario-based negotiations and skill-building exercises to learn how communication culture impacts conflict resolution.

Mary Knepper and Chance Longo, How Personality Type Affects Negotiating Style and Tone

As crafts-persons, technical communicators need to be aware of how personality type triggers a negotiating style, which controls tone. Tone can skew the reader’s acceptance of the communication in a desired or entirely undesirable direction. Inappropriate tone in email, for example, can scuttle months of solid work.

Louellen Coker, Portfolios for Tech Comm Professionals

Your portfolio is your most important tool to show your talents, abilities, and breadth of experience. We’ll discuss different types of portfolios, what types of projects to include, branding through your portfolio, leveraging social media, and using your portfolio to get a job, project, or client.

Judith Glick-Smith, The TC’s Role in Developing High Reliability Organizations

High reliability organizations organize for high performance where the potential for error is high. Technical communication is a critical component for appropriate decision making in HROs. This presentation uses the results of Dr. Glick-Smith’s doctoral research to illustrate how TCs can be instrumental in facilitating the development of effective HROs.

James Conklin, Understanding and Overcoming Resistance to Change

This presentation demonstrates how technical communicators can benefit from seeking to understand why specific groups of people resist new technologies and innovations. Resistance can convey important information about client values and commitments, and thus understanding resistance can help to strengthen the communication strategies implemented by technical communicators.

Kathleen Moore, Virtual vs. Local Teams—Communication Success and Failure

We increasingly interact online; we increasingly collaborate across time zones with colleagues who can be near-strangers. Learn project and team factors to help decide when to bond long-distance and when to keep work local.

Ellis Pratt, What Should Technical Communicators Do When Products “Just Work”

One of the challenges technical communicators face is the sometimes-held belief that “no one reads the manual,” and that the technical documentation budget would be better spent on improving the usability of product itself. We’ll look at how to deal with this belief, and what it means for our future.

Track: Social Media

Samartha Vashishtha and Marta Rauch, Brave New World: Tapping Enterprise Communities

Online communities are the new online help. To future-proof your career, it’s time to build to build your online community skills. We share our experience working with two enterprise communities, and provide strategies, tips, and best practices for success with managing online communities, curating content, and encouraging community participation.

Robert Armstrong, Don’t Suck at Social Media

If you aren’t sure why people are always talking about social media, or just not sure if you’re “doing it right,” this session is for you. We’ll be exposing social media for what it really is, and talking about how to keep from sucking at it.

Preran Kumar Kurnool, Technical Writing: New Horizons and Frontiers

Changes in technology and user paradigms have had a profound impact on the way Help content is written, delivered, and shared. This session discusses how writers can use the power of data-analytics and social networking to create relevant Help content, engage user communities, and build a business case for themselves.

Track: User Experience & Accessibility

Mike Paciello, Delivering Accessible Content With WCAG 2.0

Accessible Web content is no longer a simple matter of ensuring images include alternative text! The emergence of HTML5, rich Internet applications, content management systems and mobile platforms have created new accessibility challenges. Learn how the W3C’s WCAG 2.0 are designed to help content producers ensure an accessible user experience.

Joe Sokohl, Destroying the UX Box

Through three Wright landmarks—Fallingwater, the Pope-Leighy house, and Taliesin West—we investigate inspiration that he brings to experience architects. We’ll look at pictures and principles, exploring analogs to our practice through the elements of context, clients, connections, and construction.

Tharon Howard, Daniel Liddle, Deneshia Smith, Shawn Stowe and Kimberly Sulak, Getting Started in Eye Tracking: A Primer

This presentation introduces practitioners considering eye tracking to basic principles they need to know before making that leap. Specifically, we cover: 1) types of eye tracking technologies available, 2) fundamental principles of eye movement, 3) methods for displaying data, and 4) issues with calibration.

Russ Unger, Guerrilla User Research Methods

This session will cover a number of low cost, yet powerful research methods to help you make better data-driven design decisions. You will be provided with a number of techniques for recruiting research participants, performing research on a restrictive time and financial budget, and what to do with your data once you’ve conducted your research.

Jeff Gothelf, Lean UX: Getting Out of the Deliverables Business

Lean UX is the practice of bringing the true nature of UX work to light faster, with less emphasis on deliverables and greater focus on the actual experience being designed. This talk will explore how Lean UX manifests in terms of process, communication, documentation, and team interaction.

Marta Rauch, Mobile Usability Guidelines You Need to Implement Now

Jump start your mobile offerings by learning what you need to do to deliver usable user assistance. Hear an overview of current mobile usability guidelines, and understand key requirements for user assistance on mobile devices, including tablets such as iPad and smartphones such as Android and iPhone.

Alyson Riley and Andrea Ames, Modeling Information Experiences: A Recipe for Consistent Architecture

Need to deliver a consistent information experience across a broad set of content, audiences, or business requirements? Learn how user-centered experience modeling can help you deliver world-class information architecture. Explore examples from IBM’s work with abstract models and discover methods for using experience models at the team and enterprise level.

Erica Olmsted-Hawala and Jennifer Romano Bergstrom, Think-Aloud Protocols: Does Age Make a Difference

In a usability study of the American FactFinder website, (part of Census.gov) we analyze how age and think-aloud protocol (concurrent and retrospective) relate to usability performance measures of effectiveness, efficiency and subjective satisfaction ratings. We also review the quality of comments participants make when using the different think-aloud protocols.

Track: Visual Design

Beth Najberg, Bite the Bullet—Creating Multimodal Presentations

Presentations are more powerful when a theme ties them together. Learn how to select a theme, find images to support that, and integrate diagrams and graphics that tell your story. All without bullet points!

Sean Brierley, Using Graphics in Real-World Tech Comm

The presentation discusses screen captures, photographs, Web images, illustrations, and logos. Attendees learn which formats are better for deliverables. Topics include rasters, vectors, RGB and CMYK, resolution, and popular software. Attendees will come away with real-world knowledge and techniques that they can immediately apply to graphics in their workplace.

Fer O’Neil, Ben Johnson, Using Videos to Enhance “Traditional” Documentation

The way users consume information is becoming increasingly visual. Technical communicators can address this need and increase user satisfaction by creating videos tutorials.

Track: Web Design and Development

Sarah Maddox, Building a Developer Documentation Wiki

A wiki for developer documentation: How we designed and built a new site to host the API documentation, tutorials, and toolkits for our development community.

Keith Anderson, CMS Concepts for Building Rich Internet Applications

Interactive websites require a content management system (CMS). To save money, many businesses will roll out open source CMS. However, certain fundamentals must be considered when doing so. This presentation will discuss the pros and cons of WordPress, Joomla, Drupal, and Dotnetnuke.

Zoe Mickley Gillenwater, CSS3, Media Queries, and Responsive Design

It’s no longer practical or possible to build different sites for all of the different devices that your users may visit your sites with. The ways people view Web pages is more diverse than ever before. We’ll explore a new feature of CSS3 called media queries.

Peter Lubbers, Getting Started with HTML5

In this session, Peter will explain why HTML5 is going to have a tremendous impact on technical communication. He will introduce you to the most relevant HTML5 features and show you practical tools, tips, and tricks so you can start using HTML5 in your technical communication projects right away.

Michael Opsteegh, Goodbye, Arial and Verdana. Hello, Web Fonts!

Web fonts is an emerging technology that enable you, as a designer, to break away from the trappings of such “safe” fonts as Arial and Verdana. Learn how to use alternative typefaces that make your content stand out and promote your brand while your text remains search-engine friendly and screen-reader ready.

Alan Houser, Understanding Web Technologies

With the rapid adoption of HTML5, CSS3, and the proliferation of mobile devices, we’re in the midst of the largest Web revolution since the 1990s. Learn how and why these new Web technologies came to fruition, and how these new technologies are transforming the delivery of TC and other content.