STC presents the preliminary schedule of sessions for the 2013 Summit, being held 5-8 May in Atlanta, GA. The sessions are listed below in order of date and time, then alphabetically by track. They include the session title, track, speakers, and description. This list is as of 20 March; see http://summit.stc.org for any changes or additions. All below conference education sessions are included with your registration.
Monday, 6 May
8:30-9:30 AM
Leah Guren, Editing as an Extreme Sport
Track: Content Development and Delivery
Forget bungee-jumping and rock climbing: are you bold enough to take on the challenge of Extreme Editing? It takes nerves of steel, quick reflexes, and razor-sharp intellect. Learn how to fearlessly cut through the fluff, boldly slash vague prose, and bravely restructure to improve usability. No safety equipment required!
Ray Gallon, Embedding User Assistance Using DITA
Track: Content Development and Delivery
This presentation demonstrates a real (and ongoing) DITA implementation at a small, startup company, on a single application at very low cost. The project is a "just in time" layered user assistance system. Ample time is provided for interactive discussion and comment on technique and design principles.
R. N. Homer Christensen, Collaborative Single-Source Development of Documentation and Training
Track: Content Strategy and Design
This session provides a fast-paced exploration of how the presenter’s company developed and implemented a multi-author, single-source (non-DITA) workflow into a project mid-stream to provide a flexible, well-received set of documentation and training materials for the world’s largest prison system. He will discuss general principles, getting buy-in from management and team members, challenges, and the pay-offs.
Nicky Bleiel and Saul Carliner, User Assistance, Tech Comm, and Learning
Track: Education and Training
This panel will explore the role of user assistance in learning for the workplace and why this is important. We will invite the audience to join us in a conversation about how learning happens through UA and techniques we can use to make our UA a more effective learning resource.
Alyssa Fox, Bending Without Breaking: Info Dev Flexibility in Agile
Track: People, Projects, and Business Management
This session helps technical communicators face challenges in agile planning and execution. It’s increasingly common for writers to work on multiple agile teams. The session includes tips for better communication and teamwork on your agile team, with the goal of a "whole team approach" in mind.
Craig Baehr, Hillary Hart, Joel Kline, and Liz Pohland, Reanimating the Body of Knowledge: TC-BOK 1.4
Track: Professional Development
Technical communication has long needed a body of knowledge to be recognized as a profession. Come and see the latest development of the beta knowledge portal known as the TC-BOK (Technical Communication Body of Knowledge). A team of STC members and staff has been redeveloping the TC-BOK; reinvigorating its design, content, and delivery; filling in gaps in content; and integrating the development site with the STC website. This presentation reveals a portion of the new beta version and explains how we got there. Come and see how you can use and contribute to this important resource.
Michael Hughes, Useful, Saleable, and Buildable: The Role of UX
Track: User Experience and Usability
This session recounts the author’s transition from usability expert to user experience architect. Emphasis is placed on making UX an essential and valued role in the requirements definition process. This presentation is particularly appropriate for developers of software or Web applications and documentation professionals who support them.
10:00-11:00 AM
Scott Prentice, EPUB and Tech Comm—Are We Ready?
Track: Content Development and Delivery
This presentation will bring you up to speed on the current state of EPUB tools and technologies, and show you how to make the most of this new content delivery option. EPUBs, ebooks, and technology are changing the way people consume information. Can the tech comm industry make efficient use of this technology? What type of content is it best suited? Does it really make your documentation available on every device and platform? Is it really ready, and if so how do you get started? Come see.
Rahel Bailie, Big Content: Content Strategy as a Design Framework
Track: Content Strategy and Design
Content becomes the linchpin around which the rest of the design, technology, and user experience revolve. Good content is the logical nexus of the user experience; it makes sense to start a project with the content. Content strategy promises to upend the framework used for development projects.
Multiple Speakers, Lightning Talks, Session 1
Track: Lightning Talks
See article on page 34 for details.
Hannah Morgan and Ben Woelk, Empowering the Introvert Within: Becoming an Outstanding Leader
Track: Professional Development
Introverts possess a quiet confidence that commands respect. When you leverage the innate strengths of introverts—self-awareness, concern, and communication—you gain recognition as a leader. Discover how you can become an outstanding leader.
Jennifer Anthony, Carrie Chambers, Francis Gambino, and Barbara Giammona, Interviewing SMEs: Covering the Bases and Hitting Homers
Track: Professional Development
Is it only an urban legend that a brownies will guarantee that a Subject Matter Expert will make time to meet with you? And when s/he does agree to meet, how do you make good use of that time? Come learn SME-handling tips from this multi-industry, multi-generational panel of experts.
Renee Shull, LEGO Lean Process for Communication
Track: Professional Development
This session clarifies how measurement sets a clear communication expectation. Communication is constant in our personal and professional lives. But we work on it less than our other skills. A few key things to keep in mind during your communication process: Listen, Repeat, Document, Respect Preferred Modes, Be Timely, Add Value. The object is to make sure all parties are on the same page when communicating.
Carol Barnum, Storytelling the Results of Heuristic Evaluation
Track: User Experience and Usability
Despite the popularity of low-cost usability testing methods, heuristic evaluation continues to be a popular UX research method. This session reviews the basics and sheds light on new approaches to conducting an expert review and reporting the results.
2:00-3:00 PM
Kees van Mansom, Using Semantic Technology to Create Process-Driven Documentation
Track: Content Development and Delivery
Online documentation often requires users to search for information and interpret it within their context. This session demonstrates how, by using semantic technologies, instructions can be embedded in a process and made actionable, providing users the right information at the right time and making their actions reproducible.
Sara Wachter-Boettcher, Flexible Content Demands Future-Ready
Track: Content Strategy and Design
Your users are mobile and they expect your content to be. But locked into inflexible pages and documents, today’s content isn’t ready for the world of responsive sites, apps, APIs, and read-later services. Instead of scrambling to make more content, you need content that does more: Content that’s structured so it can travel and shift while keeping its meaning intact. But structured content isn’t just about your CMS. It affects your whole organization.
Andrea Wenger, Less Pain, More Gain: Personality and Change Management
Track: People, Projects, and Business Management
Humans are the most adaptable species on earth. Yet when change is imposed on us in the workplace, it can create stress and resistance. This session offers insight into how you can leverage knowledge of personality type to effectively manage change, whether in a supervisory or staff position.
Multiple Speakers, Professional Development Progression
Track: Progression
This progression covers topics in professional development, including: Building and Maintaining Your Personal Brand; Carpe Opportunitas! Seize the (Professional Development) Opportunity!; Growing Opportunities in Content Management and Social Media; Strategic IA Careers: Skills and Knowledge for Success; Shock-Proofing Your Use of Social Media; Technical Communications: A Map to Better Understanding; and The Retirement of Technical Communicators.
Mike Paciello, Accessibility
Track: User Experience and Usability
Description to be determined.
3:30-4:30 PM
Lee LeFever, The Art of Explanation
Track: Content Strategy and Design
Professional communicators explain ideas every day, but we rarely take a step back and think about the skill of explanation and what it can mean to our audience. Lee LeFever, the author of The Art of Explanation, will help you take a fresh look at what makes explanations work, how to plan an explanation and use media to make your explanations remarkable.
Lisa Pietrangeli, How to Build a Business Case and Influence
Track: People, Projects, and Business Management
In this workshop, the presenter will address the information and tools necessary to influence change and present a case for improvements at your company. Through use of an actual case study and practical tools, you will explore how to start building a case as a group.
Kirsty Taylor, And Then There Was One … Documentation Team
Track: Professional Development
This session discusses keeping your sanity in a merger. In the past year, the presenter’s team of technical communicators has been merged with another global team due to being acquired. Kirsty will look at the facets of a doc team merger—culture, standards, time differences, and multiple Englishes.
Liz Pohland, moderator, Meet the Editors
Track: Professional Development
A panel of editors from diverse TC research and educational journals, magazines, and book series will share their thoughts on published content and dispel myths about the publishing process. Who should attend? From doctoral students seeking avenues for their work, to practitioners who want to stimulate their professional development by publishing, to professors and authors seeking new avenues to present their research, this session is structured to create a useful and interactive forum.
Lori Fisher, Formalizing the Technical Communication and User Experience Relationship
Track: User Experience and Usability
We must move beyond collaborative synergy and matrixed teaming of technical communication and user experience to a more formalized relationship, where dedicated user experience skill becomes required staffing for tech comm projects. The user experience must drive the optimal information experience and the required information architecture and design.
Tuesday, 7 May
8:30-9:30 AM
Jean-luc Doumont, Conveying Messages with Graphs
Track: Content Development and Delivery
Graphical displays are still poorly mastered by technical communicators and other professionals. They seldom think of using graphs to communicate about data; when they do, they often use the wrong graphs or in the wrong way. Based on Doumont’s book Trees, Maps, and Theorems, about "effective communication for rational minds," this session discusses how to select the right graph and how to optimize the graph’s construction, and how to phrase a useful caption.
Val Swisher, The 10 Golden Rules of Global Content Strategy
Track: Content Strategy and Design
A global content strategy is a structure for managing all of your content that is consumed by people in languages other than the source. Take the best of unified content strategy and Web strategy, put them into a blender, puree, and garnish with many languages. Voila!
Sally Henschel, moderator, Technical & Professional Communication: Student Research
Track: Education and Training
View the winners of the STC Academic SIG student poster competition. Students will present their findings on-site or virtually through Skype.
Jenna Moore, Documentation Thrives in an Agile Methodology
Track: People, Projects, and Business Management
The agile software development methodology offers new opportunities for documentation teams to integrate schedules, eliminating many traditional blocks that have stood in the way of timely and accurate information development. When documentation is included in the agile schedule, everybody wins. Learn how to make your agile documentation project thrive.
Whitney Quesenbery, Content for Everyone: Making Information and Multimedia Accessible
Track: User Experience and Usability
Information is critical, whether reading an article or using an application. And content authors are critical to accessibility. From informative headings to links that make sense to meaningful alternatives for images or multimedia, making content understandable and perceivable is the front line of accessibility. If the audience can’t read and understand the information, then it might as well not be there. Come learn how to make sure that your documents, websites, help or application content is accessible for everyone.
Donn DeBoard, Customer Journey Maps: Visualizing an Engaging Customer Experience
Track: User Experience and Usability
Customer journey maps visually illustrate your customer’s experience using your product. We’ll define customer journey maps, their components, and how to create them. We’ll discuss the benefits of customer journey maps and how we can measure success. Finally, we’ll create a customer journey map for a real-world situation.
Mike Hamilton, Going Mobile? How to Optimize Content and Format
Track: Web Design and Development
This session will cover an overview of the mobile space. A one-size-fits-all approach will never be optimal, and with the correct techniques and strategies your content can be optimized for multi-device publishing. We will cover content techniques, CSS techniques, and the various publishing formats available.
Matthew Pierce, Screen Video: Best Practices, Regardless of the Tool
Track: Web Design and Development
Screen videos are used for tutorials or sharing any type of information. Come practice skills that everyone should use before creating a screen recording. Discussion will include concepts of how to create great videos through the editing process and how to choose the file format right for you.
10:00-11:00 AM
Sarah Maddox, Doc Sprints: The Ultimate in Collaborative Document Development
Track: Content Development and Delivery
Learn how to plan and run a successful doc sprint. The result will be high-quality documentation, happy customers, and an enhanced reputation for your tech comm team.
Jurgen Muthig, Functional Design: Developing a Standard That Fits Your Needs
Track: Content Development and Delivery
The functional design method is based on a useful linguistic approach that guides you in defining all the rules which are necessary for consistent documentation. And if you work with DITA, it helps you develop an authoring guide which guarantees that DITA can keep its promises.
Scott Deloach, Embedded User Assistance 101
Track: Content Strategy and Design
In this session, I will share examples of real-world embedded UA and discuss how you can get started creating embedded UA for your new or existing projects.
Jamie Gillenwater, Create Learning that Lasts with Interactive Documents
Track: Education and Training
Take a lesson from the trainer’s handbook: Engage your users with interactive chunks of information. Learn how to apply adult learning styles through various tools.
Multiple Speakers, Communication and Translation Progression
Track: Progression
This progression covers multiple topics in communication and translation, including: Is Your Content Ready for Localization?; Localization Is Key to Going Global; New International Standard for Content Management; Plain Language: Accessibility for Content; SME>Me>E—Screencast Creation and Collaboration; There’s Nothing Simple About Simplified Technical English;
When Words are Not Enough; and You Want That in Chinese—Yesterday??
Cory Lebson, Usability Testing to Evaluate Web & Mobile Content
Track: User Experience and Usability
How can you use usability testing to assure that your Web/mobile content is appropriate for your target audience? This session will outline the methods for conducting usability studies with a particular emphasis on assessing the appropriateness of content.
Robert Hershenow, Make High-Quality Voice Recordings with Simple Equipment
Track: Web Design and Development
Increase the quality of your voice recordings, easily and at low cost. Learn about microphones, room acoustics, effective techniques, and why audio quality matters—all in simple, nontechnical language.
1:00-2:00 PM
Rhyne Armstrong, Multiple Roads to Knowledge Management
Track: Content Development and Delivery
Taking the wrong road can be dangerous. If you go too far without making sure you are in the right direction, you might end up somewhere that can be harmful to your organization, your team, or even to yourself.
Halcyon Lawrence, Using Foreign-Accented Speech: To Localize or Not?
Track: Content Development and Delivery
There are currently more non-native speakers of English in the world, than native speakers; yet existing speech-mediated applications marginally reflect this fact, in part because not enough is known about how people will respond to accented speech-mediated technologies. This presentation addresses the conditions best suited for use of foreign-accented speech
Andrea Ames and Alyson Riley, Defining and Evaluating Success: Metrics for Information Architects
Track: Content Strategy and Design
Demonstrate your impact on your customers and business! Make better design decisions! Discuss and learn to define metrics, evaluate, and articulate the value of your strategic architecture and content initiatives.
Laura Palmer, Staking Your Claim in the Social Media Frontier
Track: Professional Development
This session explores the roles for technical communicators in social media. The presenter will engage participants with the critical intersections of tech comm and social media competencies for risk management, tone/style development, communication strategies, training, SME knowledge, and strategic integration of multiple social media channels.
Multiple Speakers, Management Progression
Track: Progression
This progression covers multiple topics in management, including: A Manager’s Guide to Acquiring Technology; Avoiding Project Disasters: Top Tips for Tech Pubs Managers; Building a Business Case for Content Initiatives; Content Roles in the Mobile World; Flow-Based Management: Facilitating Optimal Experience; How Project Management Services Help You; Making the Argument for Content Strategy; and Our Processes Are a Mess!
Mulitple Presenters, Project Showcase
Track: Project Showcase Session
See article on page 33 for details.
David Sommer, Introduction to Multilanguage Terminology Management
Track: Sponsored by Net-Translators
This session deals with managing multilingual terminology and will touch on best practices. It will also demonstrate how, even if your company is currently localizing or translating its documentation, you can still start to effectively manage your terminology. The session will cover basic concepts and benefits as well as introduce a terminology jumpstart program aimed at helping improve your translation quality.
Ginny Redish, Purposes, Personas, Conversations
Track: User Experience and Usability
Learn and practice making purposes, personas, and conversations as a way to successfully plan, create, and evaluate your work. With examples and a fun practice exercise, you’ll see the power of writing specific, measurable, user-focused purposes; creating mini-personas; and conversing with them through your writing.
2:30-3:30 PM
Charles Cooper and Ann Rockley, Content Strategy for Mobile Devices
Track: Content Strategy and Design
Mobile has forever changed the way people access and interact with your content. This session introduces the concepts of mobile content strategy and design and the tools you need to address the requirements of the customer, the content to be delivered, and the ever changing array of devices for delivery.
Phylise Banner, Massive Open Online Learning
Track: Education and Training
This session will explore design strategies and delivery processes related to Massive Open Online Courses (MOOCs). Focus will be on using the MOOC as a framework for professional development and workplace learning.
Multiple Speakers, Writing and Editing Progression
Track: Progression
This progression covers topics on writing and editing, including: Selecting a Referential Style; Career Development for Policies & Procedures Writers; Cultivating In-House Sources of Documentation; Defining Policy, Procedure, and Other Governing Documents; Every Topic Is Page One; Managing Technical Knowledge: Overcoming Roadblocks; PlainTalk: Get the Marbles Out of Your Message; The Proactive Editor: Involved Throughout The Project Lifecycle; and Technical Editors and Converting Documentation to DITA Content.
Marta Rauch, Game On! Creating User Experience for Gamified Products
Track: User Experience and Usability
Gamification is coming soon to a product near you. Are you prepared? In 2015, market research predicts that 70% of enterprises will have at least one gamified product. Attend this session to understand gamification’s impact on documentation, and gain strategies and best practices for creating gamified user experience.
Dave Gash, Introduction to XSL Transforms
Track: Web Design and Development
Learn one technology and you soon find you need to learn another that sits on top of it! Examples abound: HTML/CSS, JavaScript/DHTML, and of course XML/XSL. In this session, you will discover XSL, the XML stylesheet language, and learn some coding basics. You will explore transforms (the T in XSLT), and how they interact with XML documents that, transform XML documents into renderable HTML pages, and choose not only what to display, but how to display it—without scripting!
4:00-5:00 PM
Paul Wlodarczyk, Collaborating in DITA
Track: Content Development and Delivery
In 2012, easyDITA conducted a survey of the current state of collaboration in information development organizations. Despite widespread DITA adoption, most review happens in PDF. This presentation discusses DITA-based collaboration best practices and demonstrates emerging technologies that improve the speed and effectiveness of review and collaboration.
Alan Porter, From Technical Writer to Content Strategist
Track: Content Strategy and Design
Content strategy is a hot topic right now. The rise in corporate awareness of the value of content represents a great opportunity for technical writers to leverage their skills and experience. This session will help you position yourself to take advantage of that opportunity.
Multiple Speakers, Education and Training Progression
Track: Progression
This progression covers topics on education and training, including: Creating Community in Massive Open Online Courses; Helping Others Hone Their Skills; Preparing for Gamification; Teaching a College-Level Editing Class; Teaching and Training with Global Virtual Teams; Using Mentoring Programs to Collaborate With Industry; and Why Technical Writing Is Always About Training
David Sommer, Man Versus Machine in the Translation World
Track: Sponsored by Net-Translators
Machine-based translation is nothing new to our generation, Star Treks’ "universal communicator" was the promise of a new way to communicate across species and galaxies, yet the future is not here for most of us. David will share some of his experience in the area of machine translation and endeavor to give you the tools to decide if it is right for you.
Kai Weber, Addicted to Meaning: Mental Models for Technical Communicators
Track: User Experience and Usability
This presentation explores how "meaning" works in technical communication, why it fails, and how you can create meaningful documentation. Drawing on the cognitive psychology of mental models and user experience design, Kai shows with examples why minimalism works but FAQs don’t, and how to write for users without irritating them.
Karen Bachmann, Effectively Communicating UI and Interaction Design
Track: User Experience and Usability
Effective design documentation helps ensure the final UI matches the original user goals and informs required changes that are inevitable during a project. Learn what content to include in design documentation as well as different delivery approaches to help communicate effectively with the project teams.
Donte Ormsby, How to Build a Referral Machine
Track: Web Design and Development
What do successful websites do that others do not? We’re revealing the common traits all successful websites share and how you can duplicate their techniques. Learn the common pitfalls that prevent websites from succeeding and the simple steps you can take today to start converting visits into referrals.
Wednesday, 8 May
8:30-9:30 AM
Elisa Sawyer, A Technical Writer’s Trip to Hollywood
Track: Content Development and Delivery
While getting a certificate in screen writing through UCLA, the presenter discovered that an understanding of how to craft scenes and characters improved her technical writing. She will summarize key information provided in screen-writing curriculum, and how it relates to information architecture and addressing the needs of our technical audiences.
Michael Opsteegh, Planning and Creating Engaging Infographics
Track: Content Development and Delivery
Infographics are a powerful way of communicating large amounts of disparate data to inform or persuade your audience in a manner that is often more engaging than text alone. This presentation covers the different methods of displaying data, planning and wireframing, tools that can be used, and ethical considerations.
Edna Elle, Managing and Optimizing Unstructured-to-Structured Conversions
Track: Content Strategy and Design
This session describes steps to manage and optimize conversions from unstructured content to XML. It includes planning strategies and pre-conversion tasks, tips, and tools that save time and yield more accurate conversions.
Alyson Riley, Building Effective IA Teams in Resource-Challenged Times
Track: People, Projects, and Business Management
How do you build a world-class team of information architects? Adopt a collaborative, community-based approach with corporate-level sponsorship. Learn techniques to break down organizational barriers, lead with a common vision and set of goals, navigate tricky political waters, drive change with metrics, and grow IA skills.
Jack Molisani, Career Lessons I Learned from Selling Ginsu Knives
Track: Professional Development
The presenter was laid off in the 1990s and a friend offered him a summer job selling Ginsu knives. Fifteen years later, he now has his own technical writing and staffing company, but will always remember seven career lessons he learned from selling Ginsu knives—and shares them in this session.
Dave Gash, Cascading Style Sheets: Beyond the Basics
Track: Web Design and Development
You have an idea of what a Cascading Style Sheet does in an HTML page, and how to write basic rules to modify text appearance. But there’s so much more you can do with CSS. This session opens up new CSS techniques you can use immediately, like controlling property inheritance, tweaking the cascade order, and using multiple style sheets. The session will explore dependent, independent, and contextual selectors, and how to use CSS to create your own personalized HTML tags as well as CSS troubleshooting techniques.
10:00-11:00 AM
Rita Briody and Bret McCorkle, Baby Steps: Automated Publishing Using Arbortext and SharePoint
Matso Limtiaco, DITA Proof-of-Concept Publishing System
Track: Content Development and Delivery
This session includes two case studies. First, learn how Erie Insurance is developing an automated publishing system based on SharePoint 2010 to provide targeted search results for Agents and Employees, thereby saving time and improving efficiency. In the second case study, you’ll learn how the presenter’s team developed a proof-of-concept DITA publishing system using existing tools and without a CMS or a dedicated DITA resource. The presenter’s company is using the system to produce several 180-page user manuals, some in ten languages.
Mollye Barrett, The Content Life Cycle: A Strategic Compass
Track: Content Strategy and Design
Use the content life cycle to help identify business requirements for how content must be treated, handled, and processed. This session will demonstrate how to analyze the content life cycle for workflow improvements, automation, and ways to measure cost, and provide the basis for identifying hardware, software, and human requirements.
Multiple Presenters, Lightning Talks, Session 2
Track: Lightning Talks
See article on page 34 for details.
Judy Glick-Smith, Service-Oriented Management
Track: People, Projects, and Business Management
Through research-based concepts explore how managers can facilitate environments where employees do their best work. Managers who take a service-oriented approach to leadership proactively coach, encourage, and create targeted opportunities for employees.When people are able to work in a flow state environment, they are happier, more productive, and make better decisions.
Kate Fletcher and McKenzie Zeiss, Supporting Customers: Onsite and Online
Track: People, Projects, and Business Management
The presenters discuss two key ways technical communicators can directly support customers: helping clients process and manage our documentation set and crafting training materials on-the-fly at software go lives. Connecting writers with clients provides consistent feedback about our documentation set and gives technical communicators real-world insight into their industry.
Barbara Giammona and Victoria Koster-Lenhardt, A Marketing Communications Career: Making the Transition
Track: Professional Development
Your technical writing skills can enable you to move into the lucrative and exciting career of marketing communications. Learn about the pros and cons and how to grow your career in this direction from people who’ve made the change.
11:30 AM-12:30 PM
Sarah O’Keefe, Transforming Technical Content into a Business Asset
Track: Content Strategy and Design
Technical content is often the last in line for investment and innovation, but poor content has profound effects inside and outside the organization. Before relegating technical content to the necessary evil role with minimal investment, consider whether it might actually be less expensive to create high-quality technical information.
Char James-Tanny, Writing for Everyone: SEO, ESL, Translation, and Accessibility
Track: User Experience and Usability
"Keep your feet on the floor. Keep your hands on your lap. Keep your eyes on me." During this session, you will learn about the benefits of consistency, word selection, and careful sentence structure. While anaphora (a rhetorical device using repetition for emphasis) is a valid technique, it can lead to confusion. "Keep" does double duty, meaning "place" in the first two but "watch" in the third. The words we write are available to everyone (blogs, Twitter, Facebook, and more) so we no longer know our audience. Writing needs to be for everyone and easier for them to get the information they need, reduce confusion, translation costs, improve searches, and optimizing content strategy.
Neil Perlin, moderator, Beyond the Bleeding Edge
Track: Web Design and Development
As technical communication becomes increasingly technical and as the pace of change accelerates, it’s important for technical communicators to stay informed about new tools, technologies, and trends. That’s the job of Beyond the Bleeding Edge, a session that provides an early warning system for attendees.
Mark Baker, Every Page is Page One
Track: Web Design and Development
In a world in which readers arrive at content by doing a search or following a link, every page is page one. Content must not only be findable, it must work once found. Is your content ready for a world in which every page is page one?
