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The Attention-Comprehension Gap: A Framework for Rethinking Information Design

March 2, 2015

By Kirk St.Amant | Fellow and Lisa Meloncon | Senior Member Long-held beliefs in document and Web design—what we’ll refer to as information...

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Leverage Transparency to Achieve the Three Goals for Translation: Speed, Quality, and Price

March 2, 2015

By Nataly Kelly Over the years, I have talked with many kinds of translation “buyers,” ranging from those who want to know every tiny detail of each and every...

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Writer’s Block: How to Write Content That Delights, and Why We So Often Don’t

March 2, 2015

By Barry Grenon At a company I used to work for, my boss once told me about a conversation he had with the company’s CEO. My boss had been looking to get...

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Understanding, Curing, and Preventing the Noun String: Part 1

March 2, 2015

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By Bradford R. Connatser | Senior Member The meaning of the term noun string is self-evident: Nouns are overemployed as adjectives and stacked one atop another...

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Applying a Six Sigma Approach to Accurate, Effective Translation

March 2, 2015

By Matt Mermel Whether Fortune 500 conglomerates or small start-ups, many organizations tend to regard translation and localization as peripheral to their...

Author - webmaster@stc.org

The Attention-Comprehension Gap: A Framework for Rethinking Information Design

Leverage Transparency to Achieve the Three Goals for Translation: Speed, Quality, and Price

Writer’s Block: How to Write Content That Delights, and Why We So Often Don’t

Understanding, Curing, and Preventing the Noun String: Part&nbsp;1

Applying a Six Sigma Approach to Accurate, Effective Translation

Understanding, Curing, and Preventing the Noun String: Part 1