I am thrilled to be a part of this special issue of Intercom celebrating the business value of content. Content is crucial to business—and business is finally...
Category - September 2017
By Andrea L. Ames | Fellow Why an article about marketing in a magazine for technical communicators? Because we, my friends, are the future of marketing. And...
Andrea Ames has guest edited an outstanding issue of Intercom for September on a much-needed topic—the business value of content. In the issue, she and six...
By Colleen Jones Business today is digital, so content is critical. More than half of the Fortune 500 have disappeared since the year 2000 because they...
By Joe Gollner | STC Member and Jack Molisani | STC Fellow Two years ago, Sridhar Ramaswamy, a senior vice president at Google, wrote: Consumer behavior has...
