Wednesday morning – the final day of the Summit – kicked off with another pair of Spotlight talks, today from Todd DeLuca and Ben Woelk. Todd spoke about the impact that the person providing service has. For example, he said, if you go out to dinner you’re most likely to remember your server rather than the chef and cooks. While technical communicators may be the chefs and cooks of the products we work on, Todd encouraged attendees to try to find ways to be involved with the service and delivery of products to customers. He said service is “COMP-limentary: Chemical, Opportunity, Memorable, and Personal. “I’ve gotten more credit being the deliverer of information that I ever did writing it,” he said.