By Mark Lewis I would not have failed if I had known what was important to him. When I heard that the sales staff wanted us to deliver customized user manuals...
Category - November/December 2020
By Kevin Nichols Personalization can prove its wealth in a multitude of ways, but only when correctly executed. Personalization is the practice of...
By Val Swisher and Regina Lynn Preciado We’re going to let you in on a little secret. The key to delivering personalized content experiences at scale is...
Information-Enabled Organizations: Building Content Capabilities to Support Exponential Growth By Scott Abel | STC Associate Fellow A new breed of...
When Scott Abel approached me in 2019 about covering the “information-enabled enterprise” as an Intercom issue theme, I wasn’t sure where the focus would end...