Like any new technology, mobile has its share of confusing new jargon and concepts. Getting them wrong may be harmless … or it might lead to buying the wrong tool, hiring the wrong person, or going off in the wrong strategic direction. Get the introduction you need with the live Web seminar Introduction to the Mobile Ecology, presented by Neil Perlin on Tuesday, 24 January, from 9:00-10:00 PM EST (GMT-5).
This webinar provides an overview of the main concepts and terms in the mobile world. First, it discusses rationales for going mobile at all. It then discusses the types of mobile outputs—native apps, web apps, and ebooks—and pros and cons of each type, and then explains what an “app” is. The webinar then discusses authoring tools, focusing on those familiar to technical communicators but introducing some useful ones from outside the tech comm world. Finally, the presenter discusses design, planning, and management issues for mobile on its own and integrated into a larger tech comm environment.