Participate in STC Roundtable for free this month! April’s theme is “content strategy and experience” curated by Rahel Anne Bailie. If you’ve never participated in STC Roundtable, you simply need to sign up for free by clicking here.
New this week:
  • The gap analysis is a standard tool for analyzing performance issues, but doing a gap analysis as part of a content strategy requires more than the average set of questions. Learn about Rahel Bailie’s five-pillars approach, with a handy toolkit that you can put to use in your own workplace.
In case you missed it:
  • Last week, Rahel Bailie looked at the progression of content strategy, particularly how it applies in the technical communication world, and why it’s important to develop a content strategy to inform your technical communication processes. View the recording here.
Looking ahead:
  • Next week, Rahel will host an online panel discussion with content strategy experts Ann Rockley, Jeff MacIntyre, and Heinz Wittenbrink. They’ll focus on the breadth of content strategy as it applies across functional areas, operations and design, and skillsets for practitioners. Join them on Monday, 15 April from 1:00 to 2:30 PM EDT (GMT -4) to learn more about marketing and techcomm strategy similarities and differences, content operations that flow forth from content strategy, content design, and what to look for when hiring content strategists.
The trial months are open to everyone. Check out the great new content, interact with our experts, and contribute to the conversation.

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