70.2 May 2023 Comparing the Multimodality of Chinese and US Corporate Homepages: The Importance of Understanding Local Cultures 22 May, 2023
70.2 May 2023 Convergent Practices in Social Media Videos: Examining Genre Conventions in Business-to-Consumer Content 22 May, 2023
70.2 May 2023 What They Were Thinking: Communal Rationality, Strategic Action Fields, and the Launch Plan for OxyContin 22 May, 2023
70.2 May 2023 Strategy of Technical Content Marketing in an Entrepreneurial Tech Company: Using the Funnel-Bucket Model to Guide the Message and Media 22 May, 2023
