It is often said that content strategy starts with the business need, but we should say content strategy starts with your audience. Without an audience, you don’t have a business goal. In this session you will learn how to understand your audience’s demand for content and how to meet that need. If that’s starting to […]
Everyone working in the field of technical communication can see the changes happening around them. And many of them are adapting to these changes as the effects are felt on their teams, their organizations and their customers. Others, however, are struggling. Sometimes those who are struggling are doing so through no fault of their own. […]
What do successful websites do that others do not? We’re revealing the common traits all successful websites share and how you can duplicate their techniques. Learn the common pitfalls that prevent websites from succeeding and the simple steps you can take today to start converting visits into referrals.
This session gives you a thorough introduction to guidelines that should be followed by all technical writers and editors, but especially those whose content will be translated/read by non-native speakers of English. Abundant examples will illustrate how the Global English guidelines can eliminate ambiguities and improve readability.