Usability/User Experience

Our use of Microsoft’s product reaction cards over numerous studies gives us a window into users’ experience that is eye-opening and amazingly consistent within each study. We show and tell how we use the cards and the results we obtain.

Accessible Web content is no longer a simple matter of ensuring images include alternative text! The emergence of HTML5, rich Internet applications, content management systems and mobile platforms have created new accessibility challenges. Learn how the W3C’s WCAG 2.0 are designed to help content producers ensure an accessible user experience.

Stories can help you collect, analyze, and share qualitative information from user research and usability, spark design imagination and keep in touch with your audience. This presentation will look at how stories can be integrated into your own process to make it more effective.

This session presents the results of a usability study of an international hotel’s Chinese website. We show the results of heuristic evaluation and a usability test with bilingual English/Chinese speakers.

This presentation introduces practitioners considering eye tracking to basic principles they need to know before making that leap. Specifically, we cover: 1) types of eye tracking technologies available, 2) fundamental principles of eye movement, 3) methods for displaying data, and 4) issues with calibration.