BEGIN:VCALENDAR
VERSION:2.0
BEGIN:VEVENT
URL:http://www.stc.org/mystc/events/viewevent/173-Optimizing+the+Googleability+of+Your+Content?groupid=72 
DTSTART:20120118T180000
DTEND:20120118T200000
SUMMARY:Optimizing the Googleability of Your Content
DESCRIPTION:For details, click here: http://www.stc.org/mystc/events/viewevent/173-Optimizing+the+Googleability+of+Your+Content?groupid=72
LOCATION:835 Market Street, Room 608, San Francisco
END:VEVENT
END:VCALENDAR