In 1995, after 11 years with a company and 20 years in the field, I was downsized and “went out on my own,” as working independently can be euphemistically described. In 2015, I will have worked 20 years this way. This session describes my myriad experiences: why and how clients came and went; how to […]
Your marketing department uses social media to monitor your brand and your company’s reputation. Did you know that you can also monitor those sites and networks to get feedback that your documentation team can use? In this session we will discuss the various sites and methods you can use to help your documentation team improve […]
It is often said that content strategy starts with the business need, but we should say content strategy starts with your audience. Without an audience, you don’t have a business goal. In this session you will learn how to understand your audience’s demand for content and how to meet that need. If that’s starting to […]
Everyone working in the field of technical communication can see the changes happening around them. And many of them are adapting to these changes as the effects are felt on their teams, their organizations and their customers. Others, however, are struggling. Sometimes those who are struggling are doing so through no fault of their own. […]
Knowledge Brokers align their process with the company’s business strategy and their content with a consumer’s buying decision. If you want to increase the value of your position and the value of documentation, this presentation will give you the right mindset when looking at content strategies.