Watch Out!: Monitoring Social Media for Documentation Feedback (Spotlight Sessions)
Your marketing department uses social media to monitor your brand and your company’s reputation. Did you know that you can also monitor those sites and networks to get feedback that your documentation team can use? In this session we will discuss the various sites and methods you can use to help your documentation team improve […]
Content Designed for Your Audience
It is often said that content strategy starts with the business need, but we should say content strategy starts with your audience. Without an audience, you don’t have a business goal. In this session you will learn how to understand your audience’s demand for content and how to meet that need. If that’s starting to […]
Jumping to Light Speed: Adapting to Global Realities (Spotlight Sessions)
Everyone working in the field of technical communication can see the changes happening around them. And many of them are adapting to these changes as the effects are felt on their teams, their organizations and their customers. Others, however, are struggling. Sometimes those who are struggling are doing so through no fault of their own. […]
Trading Your Content for Revenue
Knowledge Brokers align their process with the company’s business strategy and their content with a consumer’s buying decision. If you want to increase the value of your position and the value of documentation, this presentation will give you the right mindset when looking at content strategies.
Be The Captain of Your Career (Spotlight Sessions)
Do you feel you are the captain of your career, going exactly where you want to go, when you want to go, and the way you want to get there?Or do you feel more like a galley slave chained to a job you hate, perhaps one that pays slave wages?This session is about creating the […]