What makes something emotionally engaging? Is there a place for delight in business applications? Find out as we redesign a familiar business tool using ideas from behavioral economics, neuroscience, and game mechanics. During this session, Stephen P. Anderson, guides you through specific examples of sites who've designed serendipity, arousal, rewards, and other seductive elements into their applications, especially during the post-signup period, when it's so easy to lose people. He'll demonstrate how to engage your users through a process of playful discovery, which is vital whether you make consumer applications or design for the corporate environment.