July 11, 2018 - 2:00 PM
July 11, 2018 - 3:00 PM
The Content Convergence Has Arrived
Intelligent content is the foundation of the new age of digital customer experiences in any language. As a consequence, the worlds of marketing communication, technical communication, and localization are converging as companies need to take a more holistic view of how customers interact with their global brands. This presentation will discuss this convergence and how companies can best position themselves and their content to power their digital transformation.
Porter will demystify how to start the discussion of content convergence in your own organization and he’ll provide samples of metadata you should consider adding when attempting to manage global content. Attendees will also gain insight into a content engineering approach to holistic content use.
Frequently Asked Questions
When do education events take place?
Webinars are held every Wednesday afternoon from 2-3 PM EDT/EST (GMT-4/5).
A majority of online courses are held Tuesdays-Thursdays between 10:00 AM-1:00 PM EDT/EST (GMT-4/5), as to not conflict with webinar times.
When will I receive the GoTo Webinar instructions for an event?
Registered attendees will receive the GoTo Webinar instructions three (3) hours before the webinar begins, approximately at 11:00 AM EDT/EST.
Registered attendees will receive the GoTo Webinar instructions one (1) day before the online course begins.
To participate in a webinar and an online course, you must be able to access GoTo Webinar, STC's online meeting space. GoTo Webinar is a standard web seminar tool (no separate download required) and all you need is a reliable Internet connection and phone line, or a computer with VoIP capabilities.
I registered for an online course, what are my next steps?
Once you register for an online course, you will receive a confirmation receipt that day. A majority of our online courses uses Moodle, STC's course management site, which attendees will receive the login instructions two (2) days before the course begins.
If you cannot access Adobe Connect and/or Moodle (as needed), then you will not be able to successfully complete an online course.
I registered for a webinar, but will be unable to attend. Will a recording be available?
If a registered attendee is unable to attend a webinar that day, they will receive an email with a link to the recording, and an evaluation link along with the PDF of the presentation.
I registered for a webinar and/or an online course, but cannot attend at that time. Will I receive a refund?
If a registered attendee is unable to attend a webinar and/or an online course, the cost is transferable to a future event, but is not refundable. Online registration closes one-two business days before the education event begins.
I want to take a specific course that isn't listed online. Will it be offered in the future?
STC rotates its courses every year as we try to offer the most popular ones within the first half of the year. Online courses are subject to change or are offered more than once per quarter. If a course is not listed, STC will offer it again in the following year.
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