Introduction to Social Media for Technical Communication
Find out how to identify the best social platform for your content. Learn the best time and frequency for direct engagement to inform and update technical documentation. Identify current and future visual communication assets to incorporate that provide clear effective answers for users engaging with your company on social media and social search platforms.
Career Advancement Webinar Series Bundle
The Making of a Book and eLearning Companion
Independent Consulting 101 – Going Out on Your Own
In this webinar we will discuss key issues in deciding whether to go independent and how to make it work. We will not discuss issues like insurance and incorporation – there’s plenty of information to be found about those issues. Instead, the presentation focuses on the psychological issues. Even if you don’t plan to go independent, many of the topics, such as career flexibility, branding, and staying current are likely to apply to you.
Meet Your Customers: An Introduction to Jobs-to-be-Done Copy
Jobs-To-Be-Done (JTBD) is a customer-centered approach that helps identify the “secret sauce” to your customers’ success – their motivation – and anticipated outcomes when performing a job.
In this webinar, we will briefly discuss the JTBD theory, needs framework, and the job story format. Donn will demonstrate how to build out a short job story. You’ll have some time for hand-on practice. Finally, he will describe how JTBD can lead to opportunities for innovation.