In planning for our transformation, Cisco Technical Communications is building an infrastructure of process management and governance to enable content-driven evolution for engaging user experience. Web Analytics and related customer data empower process management changes. Social networking tools and a collaborative content consumption paradigm form the driving factors for user experience.
How do you build a world-class team of information architects? Adopt a collaborative, community-based approach with corporate-level sponsorship. Learn techniques to break down organizational barriers, lead with a common vision and set of goals, navigate tricky political waters, drive change with metrics, and grow IA skills.
Is it only an urban legend that a brownies will guarantee that a Subject Matter Expert will make time to meet with you? And when s/he does agree to meet, how do you make good use of that time? Come learn SME-handling tips from this multi-industry, multi-generational panel of experts.
This session explores the roles for technical communicators in social media. The presenter will engage participants with the critical intersections of tech comm and social media competencies for risk management, tone/style development, communication strategies, training, SME knowledge, and strategic integration of multiple social media channels.