March 14, 2019 - 1:00 PM
March 14, 2019 - 2:00 PM
English Localization: Forever Separated by that Common Language?
Localization is not only for advertising and literature. Technical writers are often asked to write for a specific English dialect or target audience. Karen is from the UK and has lived in the USA for many years. Partly through osmosis, partly through hard work, she has kept up with the myriad differences; she has been localizing English professionally since 2006.
In this webinar Karen will discuss who she localizes for and what she edits—starting with checklists of standard changes and moving through more intuitive changes related to cultural feel. Ample time will be left for questions. (And we may even squeeze in laughs about attendees’ favorite false cognates!)
- How varied modern English dialects are, despite globalization.
- What to edit—way beyond spelling.
- What customers want from localization and where to find those customers.
Frequently Asked Questions
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