English Localization: Forever Separated by that Common Language?

Speakers

Karen Tkaczyk
Freelance Translator and Editor McMillan Translation, LLC

Start

March 14, 2019 - 1:00 PM

End

March 14, 2019 - 2:00 PM

English Localization: Forever Separated by that Common Language?

Localization is not only for advertising and literature. Technical writers are often asked to write for a specific English dialect or target audience. Karen is from the UK and has lived in the USA for many years. Partly through osmosis, partly through hard work, she has kept up with the myriad differences; she has been localizing English professionally since 2006.

In this webinar Karen will discuss who she localizes for and what she edits—starting with checklists of standard changes and moving through more intuitive changes related to cultural feel. Ample time will be left for questions. (And we may even squeeze in laughs about attendees’ favorite false cognates!)

Takeaways:

  • How varied modern English dialects are, despite globalization.
  • What to edit—way beyond spelling.
  • What customers want from localization and where to find those customers.

Frequently Asked Questions

When do education events take place?

Webinars are held every Wednesday afternoon from 2-3 PM EDT/EST (GMT-4/5).

A majority of online courses are held Tuesdays-Thursdays between 10:00 AM-1:00 PM EDT/EST (GMT-4/5), as to not conflict with webinar times.

When will I receive the GoTo Webinar/GoTo Meeting instructions for an event?

Registered attendees will receive the GoTo Webinar instructions three (3) hours before the webinar begins.

Registered attendees will receive the GoTo Meeting instructions one (1) day before the online course begins.

To participate in a webinar and an online course, you must be able to access GoTo Webinar or GoTo Meeting, STC’s online meeting space. Check system requirements for GoTo Webinar and GoTo Meeting prior to joining. GoTo Webinar and GoTo Meeting are a standard web seminar tool (no separate download required) and all you need is a reliable Internet connection and phone line, or a computer with VoIP capabilities.

I registered for an online course, what are my next steps?

Once you register for an online course, you will receive a confirmation receipt that day. A majority of our online courses uses Moodle, STC’s course management site, which attendees will receive the login instructions two (2) days before the course begins.

If you cannot access Adobe Connect and/or Moodle (as needed), then you will not be able to successfully complete an online course.

I registered for a webinar, but will be unable to attend. Will a recording be available?

If a registered attendee is unable to attend a webinar that day, they will receive an email with a link to the recording, and an evaluation link along with the PDF of the presentation.

I registered for a webinar and/or an online course, but cannot attend at that time. Will I receive a refund?

If a registered attendee is unable to attend a webinar and/or an online course, the cost is transferable to a future event, but is not refundable. Online registration closes one-two business days before the education event begins.

I want to take a specific course that isn't listed online. Will it be offered in the future?

STC rotates its courses every year as we try to offer the most popular ones within the first half of the year. Online courses are subject to change or are offered more than once per quarter. If a course is not listed, STC will offer it again in the following year.

Have an Education Question? Contact Us!

MORE DETAIL