IF YOUR CONTENT COULD TALK...

If your content could talk, what would it say to you? The reality is that your content is talking constantly, but are you listening? Your company is judged by your content and how it aligns with your customers’ perceptions. Ultimately, it affects your organization’s sales.

Content is one of the most critical assets a business owns. It provides the face of your organization to the public, and it provides value to your customers. Therefore, good content creators are extremely important to an organization. If you learn to listen to your content, you will learn how to use it as a distinct advantage. Join this session to learn:

• How your customers’ perceptions influence your reality
• Techniques for hearing what your content has to say
• How to interpret your content’s feedback and take action on it
• How to maintain top-notch content when there are multiple writers