Speakers
Gary Muddyman
CEO, Conversis, Translations ExpertsStart
February 8, 2017 - 2:00 PM
End
February 8, 2017 - 3:00 PM
Mistranslations and Cultural Faux Pas
Competing in international markets is tough enough. For many sectors, local language keywords in corporate messaging are a key component in the selling process. Customers are seeking out information as part of their research and purchase process and are more likely to do so in their own language.
Accurate translations also go a long way when it comes to preparing for and dealing with crisis, as demonstrated in our Crisis Communications Report. The translation faux pas can turn a crisis situation from a turmoil to a disaster.
This session provides tips on what are the important steps you need to follow when dealing with translations but will also focus on marketing blunders due to incorrect translations/cultural references and how to avoid them.
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