Using Web Analytics to Improve Content Effectiveness and Make Your Job Easier


Steve Manning
Vice President of Consulting Services, Precision Content Authoring Solutions


April 18, 2018 - 2:00 PM


April 18, 2018 - 3:00 PM

Using Web Analytics to Improve Content Effectiveness and Make Your Job Easier

For technical content, publishing should never be a “fire and forget” exercise.  We need to track its use and measure it usability.  Quality documentation is effective, accessible, usable content.  But really measuring the quality of our content is difficult.  We can review it against writing standards and get a legibility score, but clean content and a good score does not mean that the content will be useful.  Users determine the effectiveness.

Getting feedback from users, then is key.  And difficult.  We can’t always talk to them.  They are often not willing or motivated to provide feedback. That’s where Web Analytics comes in.  The trend to delivering content online, in knowledge bases and portals, and in apps means new tools are available to help to determine how effective our content really is.  Web Analytics can become a proxy for customers.

In this session, I will describe how to use web analytics to understand your users better and how to use that data to guide your writing processes to the best and most effective content for them.

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