April 18, 2018 - 2:00 PM
April 18, 2018 - 3:00 PM
Using Web Analytics to Improve Content Effectiveness and Make Your Job Easier
For technical content, publishing should never be a “fire and forget” exercise. We need to track its use and measure it usability. Quality documentation is effective, accessible, usable content. But really measuring the quality of our content is difficult. We can review it against writing standards and get a legibility score, but clean content and a good score does not mean that the content will be useful. Users determine the effectiveness.
Getting feedback from users, then is key. And difficult. We can’t always talk to them. They are often not willing or motivated to provide feedback. That’s where Web Analytics comes in. The trend to delivering content online, in knowledge bases and portals, and in apps means new tools are available to help to determine how effective our content really is. Web Analytics can become a proxy for customers.
In this session, I will describe how to use web analytics to understand your users better and how to use that data to guide your writing processes to the best and most effective content for them.
Frequently Asked Questions
When do education events take place?
Webinars are held every Wednesday afternoon from 2-3 PM EDT/EST (GMT-4/5).
A majority of online courses are held Tuesdays-Thursdays between 10:00 AM-1:00 PM EDT/EST (GMT-4/5), as to not conflict with webinar times.
When will I receive the GoTo Webinar instructions for an event?
Registered attendees will receive the GoTo Webinar instructions three (3) hours before the webinar begins, approximately at 11:00 AM EDT/EST.
Registered attendees will receive the GoTo Webinar instructions one (1) day before the online course begins.
To participate in a webinar and an online course, you must be able to access GoTo Webinar, STC's online meeting space. GoTo Webinar is a standard web seminar tool (no separate download required) and all you need is a reliable Internet connection and phone line, or a computer with VoIP capabilities.
I registered for an online course, what are my next steps?
Once you register for an online course, you will receive a confirmation receipt that day. A majority of our online courses uses Moodle, STC's course management site, which attendees will receive the login instructions two (2) days before the course begins.
If you cannot access Adobe Connect and/or Moodle (as needed), then you will not be able to successfully complete an online course.
I registered for a webinar, but will be unable to attend. Will a recording be available?
If a registered attendee is unable to attend a webinar that day, they will receive an email with a link to the recording, and an evaluation link along with the PDF of the presentation.
I registered for a webinar and/or an online course, but cannot attend at that time. Will I receive a refund?
If a registered attendee is unable to attend a webinar and/or an online course, the cost is transferable to a future event, but is not refundable. Online registration closes one-two business days before the education event begins.
I want to take a specific course that isn't listed online. Will it be offered in the future?
STC rotates its courses every year as we try to offer the most popular ones within the first half of the year. Online courses are subject to change or are offered more than once per quarter. If a course is not listed, STC will offer it again in the following year.
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