When Words Just Don't Cut It: Communicating Data Visually

Sometimes words just don’t cut it. Data visualizations can be a powerful way to persuade your audience and convey copious amounts of data in a manner that is digestible and entertaining to the reader. Data visualization can be simple charts or graphs that help the reader see the data, or they can be complex diagrams that tie in disparate data to convince the reader of causal relationships. No matter how large or small, data visualizations can be an island of eye candy in a sea of text, and readers are likely to rely only on charts and graphs rather than any text that supports them. To this end, data visualizations can be persuasive, but they can also be misleading and fraught with intentional and unintentional ethical missteps.

Understanding the different types of charts and graphs and understanding what tools to use will develop your confidence in including data visualizations in your own communications.

After attending this webinar, you will be able to

• Understand and be able to articulate the different methods of displaying data;
• Learn how to use tools to find the stories in the data, identify outliers, and plan your layout; and
• Understand the ethical considerations of selecting data and visual display.